Excited to be getting a preview of this new exhibition at @ClevelandArt on Wednesday #thisisCLE #art #AlexKatz
FORM is a digital-first creative services firm for arts & culture and nonprofit organizations. We provide branding, marketing, and web development that helps our clients engage donors, reach patrons, enhance educational outreach and inspire activism.
We love to work with those whose aim is like our own: To connect people, foster sharing and enrich meaning. Our core clients include museums, parks and zoos, performing arts organizations, educational institutions, health and wellness groups, shelters and crisis services, community and city developers and public arts collaboratives.
The National Inventors Hall of Fame asked us to create four interactives for in-situ touch-screen kiosks as a part of their Intellectual Property Power Exhibition. The interactives include games designed to educate visitors about the importance of trademarks, soundmarks and charactermarks, as well as a quiz for school-aged kids that helps them identify their own "Inventor Superpowers".
Web Development + CMS
Our goal in creating this website for The Contemporary Arts Center was to build an online presence that is at once dynamic, forward thinking and user-friendly. The site automatically pulls social media feeds to keep the content fresh, and encourages sharing, memberships and donations by using strategic design and message placement. Embedded video and related media such as slidecasts, podcasts and catalogs are automatically associated with exhibitions, programs and events. The site houses a 70-year archive of the museum's past exhibitions. All content is manageable through a customized content management system and is completely responsive for a seamless mobile experience.
"We issued an RFP and within a few months, it was clear that FORM had the most experience creating visually compelling, intuitive sites for organizations like ours. FORM gave us more than we could have imagined, on time and within budget, and were the perfect partner to take us to the next level with our brand."
Web Development + CRM, Print Design
This website for the Cleveland Zoological Society uses a colorful, friendly design and high level programming to help visitors support and engage with the CZS online. The site automatically pulls fresh content via social media feeds, and the CZS staff can manage their content quickly with our easy and powerful CMS. Our integrated CRM enables them to manage and track their patrons. The site is responsive so it's mobile friendly for tablet and smartphone. SEO tools ensure the site is indexed and easy to find.
"FORM web sites look amazing, and the CMS is very user-friendly for administrators. We now have more repeat visitors to our site, and longer visits. People are coming back often to see what’s new. Plus, the FORM staff, while always being professional, are more like friends than colleagues."
Web Development + CMS
With a widely varied audience of students, parents, faculty, alumni, donors, media and community, developing a manageable site architecture for CIA was our greatest challenge. On the front end, we aimed to strike a balance between exciting visuals, non-traditional design, and clear information. On the back end, the site content is driven by our customized content management system which allows for total content control through a visually-oriented and easy to use interface.
"The CIA website that FORM created has been a key factor in helping facilitate record-breaking enrollment growth both domestically and internationally. In the first 18 months after launch our international enrollment doubled, and after 36 months our domestic enrollment reached an all-time high."
Brand Refresh, Web Development, Digital Advertising
Akron-Canton Airport is known for being friendly, convenient and fun. Our mission for their new brand image and website was to capture this happy and convenient tone with modern, vibrant photos and colors and an easy-to-navigate web presence. We used web analytics and behavior studies to inform a new site structure that promotes conversions on their booking engine and has drastically increased their email signups. The site is mobile responsive, and all content is driven by our LUCY CMS.
"We are so proud of our new website, and thanks to FORM, our Customers love it too. We have seen measurable increases in our most important metrics- flight searches, time spent on site and email sign-ups. Most importantly though, our new site is easy to use, easy to update and easy to love. Additionally, the FORM team was there for us every step of the way- amplifying our brand, staying on target and on budget. I highly recommend FORM."
National Inventors Hall of Fame
Contemporary Arts Center
Cleveland Zoological Society
Cleveland Institute of Art
Akron Canton Airport
"I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation. You all are awesome. Thank you, thank you!"
Photo: David G. Kanzeg
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