We are so excited about the Cleveland Zoological Society's Greater Cleveland Chapter of the Public Relations Society of America (PRSA) award for Z Magazine! They are a great client to work with!
FORM is a digital-first creative services firm for arts & culture and nonprofits. We provide web design, branding, graphic design, interactive kiosk design and digital marketing that helps our clients increase donations, reach patrons, enhance educational outreach and inspire action.
We love to work with those whose aim is like our own: To connect people, enrich society and foster the arts. Located in Cleveland, Ohio, our core clients include museums, parks and zoos, performing arts, education, health and wellness groups, shelters and crisis services, community development and civic organizations and public arts collaboratives.
Interactive Lobby Donation Kiosk
Great Lakes Theater asked us to devise a modern version of the traditional lobby donation box. In response, we created the 'Humbug Machine', a 3 x 8-foot interactive kiosk that features life-size video footage of the classic holiday curmudgeon Scrooge enticing audience members to make a donation to support arts education programming for students via an attached bill collector.
When a bill is inserted, Scrooge acknowledges the bill denomination and responds with a variety of in-character antics, from comical to outrageous. Patrons are encouraged to share photos of their kiosk experience on social media using the hashtag #HumbugMachine.
Special thanks to Shape for shooting and editing the Scrooge video.
Web Development + CRM, Print Design
This website for the Cleveland Zoological Society uses a colorful, friendly design and high level programming to help visitors support and engage with the CZS online. The site automatically pulls fresh content via social media feeds, and the CZS staff can manage their content quickly with our easy and powerful CMS. Our integrated CRM enables them to manage and track their patrons. The site is responsive so it's mobile friendly for tablet and smartphone. SEO tools ensure the site is indexed and easy to find.
"FORM web sites look amazing, and the CMS is very user-friendly for administrators. We now have more repeat visitors to our site, and longer visits. People are coming back often to see what’s new. Plus, the FORM staff, while always being professional, are more like friends than colleagues."
Interpretive Design Touchscreen Games
The National Inventors Hall of Fame asked us to create four interpretive interactive experiences for in situ touchscreen kiosks as a part of their Intellectual Property Power Exhibition. The interactives include educational games designed to educate visitors about the importance of trademarks, soundmarks and charactermarks, and a quiz for school-aged kids that helps them identify their own "Inventor Superpowers".
Web Development + CMS
With a widely varied audience of students, parents, faculty, alumni, donors, media and community, developing a manageable site architecture for CIA was our greatest challenge. On the front end, we aimed to strike a balance between exciting visuals, non-traditional design, and clear information. On the back end, the site content is driven by our customized content management system which allows for total content control through a visually-oriented and easy to use interface.
"The CIA website that FORM created has been a key factor in helping facilitate record-breaking enrollment growth both domestically and internationally. In the first 18 months after launch our international enrollment doubled, and after 36 months our domestic enrollment reached an all-time high."
Great Lakes Theater
Cleveland Zoological Society
National Inventors Hall of Fame
Cleveland Institute of Art
"Your expertise and creative work has made an incredible impact on our organization and certainly throughout northeast Ohio. We are blessed to have had our paths cross. "
Photo: David G. Kanzeg
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