Production, Programming, Visual Design
FORM created a branded desktop application for Crain's Cleveland Business. Using FORM’s Fully Integrated Desktop Objects platform (FIDO), the downloadable application allows users to stream breaking business news directly to their desktop. Users can customize the application to their own preferences, including news topics of interest and the rate and style in which headlines are displayed. Clicking-on a news headline opens up a browser with the content of the story, increasing traffic to Crains' web site; the application also contains an area for special advertising.