Production, Visual Design

American Greetings Interactive division asked FORM to design a web presence that would appeal to its technology savvy partners and vendors while still conveying the warm, personal and genuine tone of the AG's “social expressions” mission. FORM’s design, though primarily white, modern and clean, retains a friendly and light-hearted feeling by prominently featuring tightly-cropped photography of actual AG Interactive staff “expressing themselves” in sync with web emoticons.

The site design received honors in the AIGA Design Competition.