We are a digital-first creative services firm located in Cleveland, Ohio. We provide award-winning web, mobile and app design and development, touch screen interactives, digital marketing, branding and creative services for arts & culture and nonprofits. We help our clients tell their story, drive engagement, convert leads, and increase ticket sales and donations. Our core clients include museums, parks and zoos, performing arts, education, health and wellness groups, shelters and crisis services, community development and public arts collaboratives.
Interpretive Design Touchscreen Games
We created a series of touchscreen interactive games for the Cleveland Metroparks' NatureTracks mobile classroom. The games are designed for school-age children to help reinforce lessons that are taught as a part of the onboard programming. The games focus on several topics including food chains, animal habitats, and adaptations. In addition to designing the games to be easy and fun to play, we also made sure to design the interface and overall look of the games to integrate with the interior aesthetic of the classroom.
Interpretive Design Touchscreen Games
The National Inventors Hall of Fame asked us to create four interpretive interactive experiences for in situ touchscreen kiosks as a part of their Intellectual Property Power Exhibition. The interactives include educational games designed to educate visitors about the importance of trademarks, soundmarks and charactermarks, and a quiz for school-aged kids that helps them identify their own "Inventor Superpowers".
Web Development + CRM, Print Design
This website for the Cleveland Zoological Society uses a colorful, friendly design and high-level programming to help visitors support and engage with the CZS online. The site automatically pulls fresh content via social media feeds, and the CZS staff can manage their content quickly with our powerful CMS. Our integrated CRM enables them to manage and track their patrons' activity and donations. The site is responsive so it's mobile friendly, and onboard SEO tools ensure it is indexed and easy to find.
In addition, CZS asked us to overhaul the design of their quarterly print publication, ZMagazine. We designed a clean new look and modern tone that dovetailed perfectly with the design of the website and helped elevate the tone of their overall brand.
"FORM web sites look amazing, and the CMS is very user-friendly for administrators. We now have more repeat visitors to our site, and longer visits. People are coming back often to see what’s new. Plus, the FORM staff, while always being professional, are more like friends than colleagues."
Web Development + CMS
Our goal in creating this website for The Contemporary Arts Center was to build an online presence that is at once dynamic, forward thinking and user-friendly. The site automatically pulls social media feeds to keep the content fresh, and encourages sharing, memberships and donations by using strategic design and message placement. Embedded video and related media such as slidecasts, podcasts and catalogs are automatically associated with exhibitions, programs and events. The site houses a 70-year archive of the museum's past exhibitions. All content is manageable through a customized content management system and is completely responsive for a seamless mobile experience.
"We issued an RFP and within a few months, it was clear that FORM had the most experience creating visually compelling, intuitive sites for organizations like ours. FORM gave us more than we could have imagined, on time and within budget, and were the perfect partner to take us to the next level with our brand."
Exhibition Mini Site
With a Trace: Photographs of Absence is an experimental microsite for a photography exhibition at Akron Art Museum. The site is specially optimized for use on tablets within the exhibition itself, and uses the accelerometer to shift and slide content when the device is tilted.
Branding, Touchscreen Interactive, Web + CMS, Print
We created a distinctive brand image and website for Great Lakes Theater. The new look makes use of a memorable color story and typography with tightly cropped photos and immersive imagery to reflect the Hanna theater's intimate environment. The website and print collateral are married seamlessly, and the web content is dynamic through our easy-to-use, customized content management system. The print campaign includes everything from catalogs, posters and postcards to street pole banners and venue signage.
The theater also asked us to devise a modern version of the traditional lobby donation box. In response, we created the 'Humbug Machine', a 3 x 8-foot interactive kiosk that features life-size video footage of the classic holiday curmudgeon Scrooge enticing audience members to make a donation to support arts education programming for students via an attached bill collector. When a bill is inserted, Scrooge acknowledges the bill denomination and responds with a variety of in-character antics, from comical to outrageous. Patrons are encouraged to share photos of their kiosk experience on social media using the hashtag #HumbugMachine. Special thanks to Shape for shooting and editing the Scrooge video.
"Our online season ticket and event purchases have soared with the new web site, and our web-related social media sharing has skyrocketed. We couldn’t be happier and remain impressed with FORM’s ongoing commitment to refine our site. This company understands the long-term value and meaning of, ‘partnership.’"
This website for Shakespeare & Company was designed to strike a visual balance between the feel of classic literature with splashes of bold, contermporary aesthetics. S&Co.'s renowned actor training and education programs are highlighted, with compelling testimonials and photos throughout. It's loaded with SEO best practices, it's responsive, and the dynamic content is driven by our LUCY CMS.
Branding, Print Collateral, Web Development, + CMS
The Cleveland Play House asked us to develop a new website with loads of flexibility, advanced features, SEO tools, COPE content and automated social tie-ins. Because we build our sites on our own content management system, we're free to be creative with our front-end design, while providing easy tools for managing content. The end result is a beautifully branded and unique site that's powerful and easy to use for fans and CPH staff alike. We designed this campaign for the Cleveland Play House season repertory.
In addition, we created a distinctive new look for their season campaign. We designed the campaign look, tone and color pallette, ideated concepts for each show, and selected talent and art directed the photo shoots.
CRM + Web, Alexa Skill, Mobile App
This website for the Cleveland International Film Festival includes one of the most dynamic and useable festival schedules on the web, as well as ticket sales, members-only content, in-line movie trailers, related media and real-time social media stream. The content is dynamic and the content management system is tailored especially for the unique needs of the festival, including an integrated, point-of-sale barcode scanner system. The site automatically switches to different modes to display targeted content before, during and after the festival. CIFF staff can manage their content quickly with our easy and powerful CMS. Our integrated CRM empowers CIFF to manage and track their patron relations.
We also developed an Alexa Skill for the Cleveland International Film Festival that enables users of the Amazon Echo family of products to request film synopses, film times, categories, and general festival information using only their voice. The first Alexa Skill for any multi-day festival (film or otherwise) in the United States, it allows users to ask questions about the Cleveland International Film Festival such as "What films are playing on April 8th?".
In addition, we created an iPhone/Android app to allows film-goers to easily search films by title, category, program, or day. Film details, images, trailers, and up-to-the-minute screening information are available in real-time, along with theater locations and more.
"FORM's presence is like carrying an umbrella so it doesn’t rain. Working with FORM is the only way you will get the most amazing web site imaginable, while having fun along the way."
Web Development, CRM + CMS
The City Club of Cleveland is one of the nation's great free speech forums. They asked us to build a new website with a powerful backend that would help its members and the public at large learn about and participate in upcoming forums. When the City Club is broadcasting a forum, the site switches into "LIVE" mode and serves a live video feed as well as live tweets and member conversations. Members can add forums to their calendar and save them to a favorites list. A deep archive of the City Club's past forums includes audio/podcasts, videos, photos and transcripts dating back to the early 1960s. The City Club can update its content, manage its large membership, accept recurring donations and sell forum tickets all through our CRM and CMS.
Web Development + CMS
With a widely varied audience of students, parents, faculty, alumni, donors, media and community, developing a manageable site architecture for CIA was our greatest challenge. On the front end, we aimed to strike a balance between exciting visuals, non-traditional design, and clear information. On the back end, the site content is driven by our customized content management system which allows for total content control through a visually-oriented and easy to use interface.
"The CIA website that FORM created has been a key factor in helping facilitate record-breaking enrollment growth both domestically and internationally. In the first 18 months after launch our international enrollment doubled, and after 36 months our domestic enrollment reached an all-time high."
Identity, Website Design + Development
The new identity for Saint Martin De Porres High School helps convey the prestige and quality of education of the school as well as rooting it to a sense of place by featuring its iconic copper dome. The website's clean but engaging interface makes use of subtle interaction design as well as emotive, emersive photography to help tell the Saint Martin De Porres story. The site is build on our powerful backend content management system, which allows tthe school's administrators to update their own content as well as accept and manage online donations.
Web Development, Identity Design
This highly visual website design for the Society for Photographic Education features sophisticated functionality including member-only areas, annual conference registration, real-time activity feed, collection and management of memberships and donations, eCommerce, community-driven content and commenting, member portfolios, region-specific content and news and events. Because we build our sites on our own content management system, we're free to be creative with our front-end design, while providing easy tools for managing content. The end result is a high-impact website that's powerful and easy to use. It's a responsive website design, so it's mobile friendly for tablet and smartphones. SEO tools ensure it's indexed and easy to find.
Web Development + CMS
This website is designed to make it easy to find destinations and events in Cleveland's cultural district, University Circle. To encourage out-of-town tourism as well as longer visits from locals, we designed customized, dynamic maps that allow for cross-pollenation of related content and orgnaic discovery. Immersive imagery and bold clean design create a modern and vibrant online experience.
"The FORM team was especially adept at listening to us, taking all of the needs and desires we expressed, and turning them into reality. The new UCI website is clean, modern, and visually appealing. Most importantly, it helped us develop a plan to communicate effectively to several different audiences through one well-organized site. We had a fantastic response to it from board members, our institution partners, and the general public."
Brand Refresh, Web Development, Digital Advertising
Akron-Canton Airport is known for being friendly, convenient and fun. Our mission for their new brand image and website was to capture this happy and convenient tone with modern, vibrant photos and colors and an easy-to-navigate web presence. We used web analytics and behavior studies to inform a new site structure that promotes conversions on their booking engine and has drastically increased their email signups. The site is mobile responsive, and all content is driven by our LUCY CMS.
"We are so proud of our new website, and thanks to FORM, our Customers love it too. We have seen measurable increases in our most important metrics- flight searches, time spent on site and email sign-ups. Most importantly though, our new site is easy to use, easy to update and easy to love. Additionally, the FORM team was there for us every step of the way- amplifying our brand, staying on target and on budget. I highly recommend FORM."
The Greater Cleveland Food Bank has a vast constituency of donors, volunteers, advocates, and people in need. Our challenge in creating their new website was to devise an information architecture and visual design that's responsive, easy to navigate, and able to accommodate dynamic and deep content. The site navigation was simplified by splitting it into two categories: for those who want to give help, and those who need help. We saved the Food Bank time and money, too, by leveraging their existing content to weave together stories of those in need with an easy option to donate, advocate and volunteer.
"FORM helped the Greater Cleveland Food Bank create a visually-appealing and very user-friendly website. They designed a site that enables us to tell a story about what we do and who we serve. It has become a great tool to help us get our message out to the public."
Web Development, Identity Design
Flashes of Hope raises funding for pediatric cancer research and provides free portrait photography for families with children with cancer. The warm and welcoming website helps tell the stories of the children and families affected by cancer, and makes it easy for individuals to donate and get involved with the organization, and for photographers to volunteer their services.
Web Development, CRM + CMS
FORM designed an uplifting and powerful website for Life Extraordinary, a nonprofit foundation that supports families who have a child facing a life-threatening illness. The site provides a sharing platform for families who are struggling to manage under extraordinarily difficult circumstances. It also enables friends, family, and community to volunteer their time and resources through an easy-to-use shared calendar as well as fundraising and scheduling tools.
Web Development, Branding and Print Collateral
Having desgined the first website for Hopewell in 2010, we were pleased to create the next generation version in 2015. Our goal in developing the new site was to help increase admissions and inquiries by providing online tools and resources for families of people with serious mental illness. The look of the site is designed with a tone of welcoming and calm that is comensurate to the farm itself. Our onsite photo shoot helps communicate the safe and comforting environment at the farm. All content is powered by our customized CMS, so it's easy for Hopwell's busy staff to maintain the site. It's responsive, so it's mobile friendly for tablet and smartphones. SEO tools ensure it's indexed and easy to find.
Website Design and Development
Providence House is a crisis nursery committed to child abuse prevention and family preservation in the Cleveland area. They asked us to design a webiste that would comunicate their mission and show donors the impact of their financial support.
Web Development, Branding and Print Collateral, Environmental Signage
ACCESS helps enable homeless women to break the cycle of poverty through education, job and life skills. Our challenge was to create a brand image, descriptor, identity and website that speaks to empowerment rather than simply, "housing." To communicate this message, we shared personal stories of residents who found their way out of homelessness. This messaging helps inspire those who are in need of help while demonstrating ACCESS's good works to donors and volunteers.
"Your expertise and creative work has made an incredible impact on our organization and certainly throughout northeast Ohio. We are blessed to have had our paths cross. "
Website, Branding and Print
Menoah Park is the largest senior living campus in Ohio. They asked us to re-design their brand and website to help better communicate their exceptional services and quality of care. Because Menorah Park is a large instutution with many disparate stakeholders, prospects and clients, our challenge was to design a new brand image that would speak effectively to everyone.
In addition to a powerful website and customized CMS, we also designed print collateral, corporate stationery and a sub-branding solution for their five unique campus residences.
Website Design and Development
We designed this website for Catholic Community Foundation to help them communicate their mission, tell their story, appeal to younger donors and increase overall online donations.
Serving 26 counties and covering 3.5 million people in Ohio, the United Way 2-1-1 Help Center provides free and confidential 24-hour access to a compassionate professional who will review your options for help, develop a plan and act as your advocate if you are faced with barriers to service. We deployed live chat technology that allows people in need to connect via the web with United Way trained specialists, and we developed real-time trend reporting to help funders and donors understand the areas of greatest need throughout the region. Our content management system allows United Way staff to easily update their site content.
Web Development, Mobile App Development, Intranet
Spangler Candy asked us to develop their major brand and corporate sites, as well as a series of iOS apps to help bring the DumDums brand into the digital age.
Fllick-a-Pop is a fast-paced twitcher game that prompts players to "eat" as many DumDums as possible in a limited period of time. We incorporated the pop flavors, colors and wrappers directly into the gameplay to enhance product and brand awareness. The game ties into Apple's Game Center to promote sharing and social interaction. Since its release, the app has had over 1.5 million downloads.
DumDums Drums is an iPad app that challenges kids to follow the Dum Dums Drum Man as he rocks it out on stage. Users play a game of Simon Says by immitating what the Drum Man plays on his drum set. The longer you play, the harder it becomes. The game encourages competition and multiple plays, and is tied to social media. It's a fun, front-of-mind brand extension for Dum Dums.
We redesigned Spanger's web presences, too. For the DumDum Pops site, FORM designed a fun and welcoming interface, and used a combination of programming, design and illustration to introduce online brand enhancements including an online game, screen savers and wallpapers, an interactive trivia quiz, online coloring books and a flavor-voting contest. Spangler's corporate site ties into their CRM to allow for bulk purchasing.
"Our eCommerce sales continue to grow rapidly, and our websites and eCommerce are recognized in the candy industry as being one of the best. We have been with FORM for almost 10 years, which is a long time in any industry, and a testament to how we feel about the work they do."
Web Development, Identity Design and Print Collateral
High end food photographers BurkleHagen asked us to redesign their brand identity and web presence. For the identity design, we were asked to create a mark that is modern and friendly, and we flooded their identity collateral with fun, full color samples of their work. The bold but minimal website interface allows BurkleHagen's impeccable food photography to shine as the visual focus. Viewers can browse the portfolio in glorious full screen, yet the site is speedy and responsive for mobile. The site is built on our LUCY CMS, so BurkleHagen's staff can easily update and manage the site content and portfolio. We incorporated SEO best practices so the new site ranks high for their target search terms.
Website Design and Development
Interior and Graphic Deisgn Consultancy, Richardson Design, asked FORM to create a website they could use to showcase their work. We designed a visually impactful and immersive web presence with minimal navigation elements to showcase their work, and our user-friendly backend CMS allows Richardson's staff to easily update the site and build customized, private client presenations.
Mobile App Development
FrogTape® Designer for iPad and the DuckTape app demonstrates the fun and flexibility of ShurTech Brands' painter's tapes.
The FrogTape® app lets users can apply FrogTape® and ShapeTape™ to virtual walls, create unique patterns and choose paint colors. Their creations can then be placed into a variety of virtual rooms and saved for reference or editing later.
The DuckTape app is a twitcher game that challenges users to unspool as much DuckTape as possible period while trying to memorize matching patters in a limited amount of time.
Campaign Design, Branding and Print, Web Development + CMS
The Issue 8 campaign identity, digital ads, email marketing, temporary website and social graphics were designed to promote the renewal of an arts & culture levy in Cuyahoga County. The site features immersive photos and videos demonstrating how the funding has impacted Cleveland's arts & cultural growth. The site also collected donations, provided poll information, and promoted volunteerism. The content was managed through our LUCY CMS
National Inventors Hall of Fame
Cleveland Zoological Society
Contemporary Arts Center
Akron Art Museum
Great Lakes Theater
Shakespeare & Company
Cleveland Play House
Cleveland International Film Festival
The City Club of Cleveland
Cleveland Institute of Art
Saint Martin de Porres
Society for Photographic Education
Greater Cleveland Food Bank
Flashes of Hope
Hopewell Therapeutic Farm Community
Catholic Community Foundation
United Way of Greater Cleveland
Arts & Culture Action Committee
Photo: David G. Kanzeg
©Copyright 2018 FORM. All rights reserved 20600 Chagrin Boulevard Suite 200 Cleveland, OH 44122 216 921 9460