We are helping new nonprofit Oberlin Center for the Arts fulfill its mission to connect the community with the arts. In addition to designing the logo and brand guide, we created a suite of interconnected websites for OCA and its founding member organizations; the sites seamlessly share and cross-pollinate content to help raise awareness and encourage patrons to attend more arts events classes and classes.
We're going to be on the road again this fall headed to the National Arts Marketing Project Conference (NAMP) November 9-12 in Seattle.
We will be there in two capacities: as a vendor and as a presenter. Our vendor table will be open throughout the conference so, if you'll be there, stop by and say hello!
On November 12, we'll be leading a session all about data called "Market Smarter, Not Harder: Using Your Data for Marketing Success."
This session will show you how to mine your patron data for predispositions and propensities to appeal to your potential patrons with targeted communications that are and relevant to each individual recipient. Regardless of your organization’s budget size and resources, you will learn how to segment your digital and traditional communications (yes, including direct mail!) to attract and retain audiences strategically.
During this session, you will:
- Understand how data can be used to determine interests and propensity to buy
- Learn how segmentation can lower costs and maximize results
- Discover how you can use messaging variations to engage each segment
- Set up strategic communications to allow your patrons to self-select their interests
The NAMP conference is a great way for arts marketers to learn and network! We hope to see you there.