A cohesive new brand helps Saint Luke’s Foundation tell its story

Saint Luke’s Foundation provides funding to nonprofit organizations throughout Ohio's Cuyahoga County. The Foundation asked FORM to develop a bold new brand identity, website, collateral, and digital marketing campaign to help communicate its mission and tell the stories of the projects and worthy organizations that receive its funding.



Project Scope
Identity Design + Brand Guide
Stationery Design, Pamphlet + Print Ad
Digital Marketing
Website Information Strategy, Design + Build
Content Management System

Cohesive design


The new Saint Luke’s Foundation logomark is a bold depiction of the Foundation’s iconic clock tower which stands as a steadfast beacon for the community. The design’s bold rendering and soaring posture speak to Saint Luke’s remarkable 125+ year commitment to equity, integrity, and accountability. The new brand colors were chosen as an updated evolution of their established palette. The introduction of warm forest green and leaf green create a tone that is welcoming, energetic, and trustworthy. The new brand look was applied to a crisp stationery set as well as a print ad and booklet.

Taking the tone online


Once the new brand was formed, we carried the bold new aesthetic seamlessly into a clean and easy to use website. The site is built just for Saint Luke's Foundation on our LUCY content management system, so it’s easy for the Foundation to collect grant applications, share grantee stories, create their own pages, connect with the community, and keep site content up to date.

Together these new brand elements coalesce to help Saint Luke’s Foundation tell their story and connect with organizations that need their help.

teresa-kiplinger.jpg

Teresa Kiplinger is Principal and Creative Director at FORM, a digital-first creative services firm for Arts & Culture and Nonprofits. She holds a BFA in Graphic Design from Kent State University (92), and her work has been recognized by organizations including AIGA, AIVA, AAF and Communication Arts. She currently serves on the Advisory Board for the Kent State University Visual Communication Design program.

Photo: David G. Kanzeg

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[Save The Date] Learn best practices for nonprofits from a master (and one of our favorite clients) Dan Moulthrop, CEO of The City Club of Cleveland. He will be speaking at American Marketing Association - Northeast Ohio Chapter's SIG event on May 23. We'll be there, we hope to see you there too.

8:31 AM - 03 May 19 via Facebook

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