We are a digital-first creative services firm located in Cleveland, Ohio. We provide award-winning web, mobile and app design and development, touch screen interactives, digital marketing, branding and creative services for arts & culture and nonprofits. We help our clients tell their story, drive engagement, convert leads, and increase ticket sales and donations. Our core clients include museums, parks and zoos, performing arts, education, health and wellness groups, shelters and crisis services, community development and public arts collaboratives.

Great Lakes Theater
Great Lakes Theater

Website Design and Development, CMS + CRM, Branding, Print, Touchscreen

Great Lakes Theater

We created a distinctive brand image and website for Great Lakes Theater. The new look makes use of a memorable color story and typography with tightly cropped photos and immersive imagery to reflect the Hanna theater's intimate environment. The website and print collateral are married seamlessly, and the web content is dynamic through our easy-to-use, customized content management system. The print campaign includes everything from catalogs, posters, and postcards to street pole banners and venue signage.

The theater also asked us to devise a modern version of the traditional lobby donation box. In response, we created the 'Humbug Machine', a 3 x 8-foot interactive kiosk that features life-size video footage of the classic holiday curmudgeon Scrooge enticing audience members to make a donation to support arts education programming for students via an attached bill collector. When a bill is inserted, Scrooge acknowledges the bill denomination and responds with a variety of in-character antics, from comical to outrageous. Patrons are encouraged to share photos of their kiosk experience on social media using the hashtag #HumbugMachine. Special thanks to Shape for shooting and editing the Scrooge video.


  • Website Design + Development
  • CMS, CRM
  • Interpretive Design
  • Touchscreen Interactives
  • Information Strategy
  • Social Media Integration
  • eCommerce
  • Visual Design
  • Creative + Art Direction
  • Campaign Design


  • Davey Award
  • AIVA W3 Award

"Our online season ticket and event purchases have soared with the new web site, and our web-related social media sharing has skyrocketed. We couldn’t be happier and remain impressed with FORM’s ongoing commitment to refine our site. This company understands the long-term value and meaning of, ‘partnership.’"

– Todd Krispinsky, Marketing and Public Relations Director, Great Lakes Theater


Photo: David G. Kanzeg

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[MEET OUR TEAM: STEVE] Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. Ever plagued by the notion that his brother is funnier and more popular, Steve is a lifelong overachiever. A serial early adopter, he is so enamored with technology that, though surrounded by the latest gadgetry, he can’t part with his robust laser disc collection. <-- Meet the rest of our team. --> https://theformgroup.com/culture

6:22 PM - 08 Nov 18 via Facebook

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