We couldn't be more proud to see Dot, the chatbot we created with Akron Art Museum, featured in the The New York Times.
We are a digital-first creative services firm located in Cleveland, Ohio. We provide award-winning web, mobile and app design and development, touch screen interactives, digital marketing, branding and creative services for arts & culture and nonprofits. We help our clients tell their story, drive engagement, convert leads, and increase ticket sales and donations. Our core clients include museums, parks and zoos, performing arts, education, health and wellness groups, shelters and crisis services, community development and public arts collaboratives.
Interpretive Design/Educational Touchscreen Games
We created a series of touchscreen interactive games for the Cleveland Metroparks NatureTracks mobile classroom. The games are designed for grade school children to help reinforce lessons that are taught as a part of the NatureTracks onboard programming.
The games focus on several topics including food chains, animal habitats, and adaptations. In addition to designing the games to be easy and fun to play for various age groups of children, we also made sure to design the interface and overall look of the games to integrate with the interior aesthetic of the mobile classroom.
Website Design and Development, CMS + CRM, Print Design
This website for the Cleveland Zoological Society uses a colorful, friendly design and high-level programming to help visitors support and engage with the CZS online. The site automatically pulls fresh content via social media feeds, and the CZS staff can manage their content quickly with our powerful CMS. Our integrated CRM enables them to manage and track their patrons' activity and donations. The site is responsive so it's mobile friendly, and onboard SEO tools ensure it is indexed and easy to find.
In addition, CZS asked us to overhaul the design of their quarterly print publication, ZMagazine. We designed a clean new look and modern tone that dovetailed perfectly with the design of the website and helped elevate the tone of their overall brand.
"FORM web sites look amazing, and the CMS is very user-friendly for administrators. We now have more repeat visitors to our site, and longer visits. People are coming back often to see what’s new. Plus, the FORM staff, while always being professional, are more like friends than colleagues."
Chatbot, Exhibition Website + CMS
The Akron Art Museum asked us to create Dot, a guide that runs on mobile devices via Facebook's Instant Messenger. Dot takes visitors through a six-stop "choose your own adventure" tour of the museum's permanent collection. Visitors are able to make choices along the tour that allow them to design their own experience. We created the chatbot, edited their content to give it a current and friendly voice, and directed the production of a kiosk video to help visitors learn to use the guide.
We also created With a Trace: Photographs of Absence, an experimental microsite for a photography exhibition at the museum. The site is specially optimized for use on tablets within the exhibition itself and uses the accelerometer to shift and slide content when the device is tilted.
Website Design and Development, CMS + CRM
Our goal in creating this website for The Contemporary Arts Center was to build an online presence that is at once dynamic, forward-thinking and user-friendly. The site automatically pulls social media feeds to keep the content fresh, and encourages sharing, memberships, and donations by using strategic design and message placement. Embedded video and related media such as slidecasts, podcasts, and catalogs are automatically associated with exhibitions, programs andevents. The site houses a 70-year archive of the museum's past exhibitions. All content is manageable through a customized content management system and is completelyresponsivefor a seamless mobile experience.
"We issued an RFP and within a few months, it was clear that FORM had the most experience creating visually compelling, intuitive sites for organizations like ours. FORM gave us more than we could have imagined, on time and within budget, and were the perfect partner to take us to the next level with our brand."
Interpretive Design/Educational Touchscreen Games
The National Inventors Hall of Fame asked us to create four interpretive interactive experiences for in situ touchscreen kiosks as a part of their Intellectual Property Power Exhibition. The interactives include educational games designed to educate visitors about the importance of trademarks, soundmarks and charactermarks, and a quiz for school-aged kids that helps them identify their own "Inventor Superpowers".
Campaign Design, Branding and Print, Web Development + CMS
The Issue 8 campaign identity, digital ads, email marketing, temporary website and social graphics were designed to promote the renewal of an arts & culture levy in Cuyahoga County. The site features immersive photos and videos demonstrating how the funding has impacted Cleveland's arts & cultural growth. The site also collected donations, provided poll information, and promoted volunteerism. The content was managed through our LUCY CMS
Website Design, CMS + CRM, Print Design
This website is designed to make it easy to find destinations and events in Cleveland's cultural district, University Circle. To encourage out-of-town tourism as well as longer visits from locals, we designed customized, dynamic maps that allow for cross-pollination of related content and organic discovery. Immersive imagery and bold clean design create a modern and vibrant online experience.
We also designed printed collateral and a microsite for the organization's Strategic Plan.
"The FORM team was especially adept at listening to us, taking all of the needs and desires we expressed, and turning them into reality. The new UCI website is clean, modern, and visually appealing. Most importantly, it helped us develop a plan to communicate effectively to several different audiences through one well-organized site. We had a fantastic response to it from board members, our institution partners, and the general public."
Cleveland Zoological Society
Akron Art Museum
Contemporary Arts Center
National Inventors Hall of Fame
Arts & Culture Action Committee
Photo: David G. Kanzeg
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