We couldn't be more proud to see Dot, the chatbot we created with Akron Art Museum, featured in the The New York Times.
We are a digital-first creative services firm located in Cleveland, Ohio. We provide award-winning web, mobile and app design and development, touch screen interactives, digital marketing, branding and creative services for arts & culture and nonprofits. We help our clients tell their story, drive engagement, convert leads, and increase ticket sales and donations. Our core clients include museums, parks and zoos, performing arts, education, health and wellness groups, shelters and crisis services, community development and public arts collaboratives.
Website Design & Development
Ursuline College asked us to create a new website that would help them attract prospective students. The vibrant design and immersive photos create a unique and energetic web presence that clearly differentiates them from their competitors. We carefully structured the site so content is easy to find and help is available at every turn. We used imagery to convey the school's personalized experience and rigorous academic programs, while behind the scenes, our Lucy content management system is serving dynamic content, collecting leads, and passing data to their third party systems. Ursuline's administrators can also use Lucy to easily update their own content, create their own pages, accept donations and more.
Identity, Website Design and Development, CMS + CRM
The new identity for Saint Martin De Porres High School helps convey the prestige and quality of education of the school as well as rooting it to a sense of place by featuring its iconic copper dome. The website's clean but engaging interface makes use of subtle interaction design as well as emotive, immersive photography to help tell the Saint Martin De Porres story. The site is built on our powerful backend content management system, which allows the school's administrators to update their own content as well as accept and manage online donations.
Identity, Branding, Print, Website Design, CMS + CRM
We designed a welcoming new look for the Beaumont School's website. With engaging imagery, a clean interface and elegant typographic treatments, the tone of the site reflects excellence as well as a forward facing organization. The site is built on our powerful backend content management system, which allows the school's administrators to update their own content as well as accept and manage online donations and lead inquiries.
We also updated the school's identity and branding, designed their viewbook and everything from athletic uniforms to tote bags.
Website Design and Development, CMS + CRM
With a widely varied audience of students, parents, faculty, alumni, donors, media and community, developing a manageable site architecture for CIA was our greatest challenge. On the front end, we aimed to strike a balance between exciting visuals, non-traditional design, and clear information. On the back end, the site content is driven by our customized content management system which allows for total content control through a visually-oriented and easy to use interface.
"The CIA website that FORM created has been a key factor in helping facilitate record-breaking enrollment growth both domestically and internationally. In the first 18 months after launch our international enrollment doubled, and after 36 months our domestic enrollment reached an all-time high."
Interpretive Design/Educational Touchscreen Games
We created a series of touchscreen interactive games for the Cleveland Metroparks NatureTracks mobile classroom. The games are designed for grade school children to help reinforce lessons that are taught as a part of the NatureTracks onboard programming.
The games focus on several topics including food chains, animal habitats, and adaptations. In addition to designing the games to be easy and fun to play for various age groups of children, we also made sure to design the interface and overall look of the games to integrate with the interior aesthetic of the mobile classroom.
Website Design and Development, CMS + CRM, Print Design
This website for the Cleveland Zoological Society uses a colorful, friendly design and high-level programming to help visitors support and engage with the CZS online. The site automatically pulls fresh content via social media feeds, and the CZS staff can manage their content quickly with our powerful CMS. Our integrated CRM enables them to manage and track their patrons' activity and donations. The site is responsive so it's mobile friendly, and onboard SEO tools ensure it is indexed and easy to find.
In addition, CZS asked us to overhaul the design of their quarterly print publication, ZMagazine. We designed a clean new look and modern tone that dovetailed perfectly with the design of the website and helped elevate the tone of their overall brand.
"FORM web sites look amazing, and the CMS is very user-friendly for administrators. We now have more repeat visitors to our site, and longer visits. People are coming back often to see what’s new. Plus, the FORM staff, while always being professional, are more like friends than colleagues."
Chatbot, Exhibition Website + CMS
The Akron Art Museum asked us to create Dot, a guide that runs on mobile devices via Facebook's Instant Messenger. Dot takes visitors through a six-stop "choose your own adventure" tour of the museum's permanent collection. Visitors are able to make choices along the tour that allow them to design their own experience. We created the chatbot, edited their content to give it a current and friendly voice, and directed the production of a kiosk video to help visitors learn to use the guide.
We also created With a Trace: Photographs of Absence, an experimental microsite for a photography exhibition at the museum. The site is specially optimized for use on tablets within the exhibition itself and uses the accelerometer to shift and slide content when the device is tilted.
Website Design and Development, CMS + CRM
Our goal in creating this website for The Contemporary Arts Center was to build an online presence that is at once dynamic, forward-thinking and user-friendly. The site automatically pulls social media feeds to keep the content fresh, and encourages sharing, memberships, and donations by using strategic design and message placement. Embedded video and related media such as slidecasts, podcasts, and catalogs are automatically associated with exhibitions, programs andevents. The site houses a 70-year archive of the museum's past exhibitions. All content is manageable through a customized content management system and is completelyresponsivefor a seamless mobile experience.
"We issued an RFP and within a few months, it was clear that FORM had the most experience creating visually compelling, intuitive sites for organizations like ours. FORM gave us more than we could have imagined, on time and within budget, and were the perfect partner to take us to the next level with our brand."
Website Design and Development, CMS + CRM, Branding, Print, Touchscreen
We created a distinctive brand image and website for Great Lakes Theater. The new look makes use of a memorable color story and typography with tightly cropped photos and immersive imagery to reflect the Hanna theater's intimate environment. The website and print collateral are married seamlessly, and the web content is dynamic through our easy-to-use, customized content management system. The print campaign includes everything from catalogs, posters, and postcards to street pole banners and venue signage.
The theater also asked us to devise a modern version of the traditional lobby donation box. In response, we created the 'Humbug Machine', a 3 x 8-foot interactive kiosk that features life-size video footage of the classic holiday curmudgeon Scrooge enticing audience members to make a donation to support arts education programming for students via an attached bill collector. When a bill is inserted, Scrooge acknowledges the bill denomination and responds with a variety of in-character antics, from comical to outrageous. Patrons are encouraged to share photos of their kiosk experience on social media using the hashtag #HumbugMachine. Special thanks to Shape for shooting and editing the Scrooge video.
"Our online season ticket and event purchases have soared with the new web site, and our web-related social media sharing has skyrocketed. We couldn’t be happier and remain impressed with FORM’s ongoing commitment to refine our site. This company understands the long-term value and meaning of, ‘partnership.’"
Branding, Print, Website Design and Development, CMS + CRM
The Cleveland Play House asked us to develop a new website with loads of flexibility, advanced features, SEO tools, COPE content and automated social tie-ins. Because we build our sites on our own content management system, we're free to be creative with our front-end design, while providing easy tools for managing content. The end result is a beautifully branded and unique site that's powerful and easy to use for fans and CPH staff alike. We designed this campaign for the Cleveland Play House season repertory.
In addition, we created a distinctive new look for their season campaign. We designed the campaign look, tone and color palette, ideated concepts for each show, and selected talent and art directed the photo shoots.
Website Design and Development, CMS + CRM, Alexa Skill, Mobile App
This website for the Cleveland International Film Festival includes one of the most dynamic and useable festival schedules on the web, as well as ticket sales, members-only content, in-line movie trailers, related media and real-time social media stream. The content is dynamic and the content management system is tailored especially for the unique needs of the festival, including an integrated, point-of-sale barcode scanner system. The site automatically switches to different modes to display targeted content before, during and after the festival. CIFF staff can manage their content quickly with our easy and powerful CMS. Our integrated CRM empowers CIFF to manage and track their patron relations.
We also developed an Alexa Skill for the Cleveland International Film Festival that enables users of the Amazon Echo family of products to request film synopses, film times, categories, and general festival information using only their voice. The first Alexa Skill for any multi-day festival (film or otherwise) in the United States, it allows users to ask questions about the Cleveland International Film Festival such as "What films are playing on April 8th?".
In addition, we created an iPhone/Android app to allows film-goers to easily search films by title, category, program, or day. Film details, images, trailers, and up-to-the-minute screening information are available in real-time, along with theater locations and more.
"FORM's presence is like carrying an umbrella so it doesn’t rain. Working with FORM is the only way you will get the most amazing web site imaginable, while having fun along the way."
Website Design and Development, CMS + CRM, Identity Design
This highly visual website design for the Society for Photographic Education features sophisticated functionality including member-only areas, annual conference registration, real-time activity feed, collection and management of memberships and donations, eCommerce, community-driven content and commenting, member portfolios, region-specific content and news, and events. Because we build our sites on our own content management system, we're free to be creative with our front-end design, while providing easy tools for managing content. The end result is a high-impact website that's powerful and easy to use. It's a responsive website design, so it's mobile friendly for tablet and smartphones. SEO tools ensure it's indexed and easy to find.
Website Design and Development, CMS + CRM
The City Club of Cleveland is one of the nation's great free speech forums. They asked us to build a new website with a powerful backend that would help its members and the public at large learn about and participate in upcoming forums. When the City Club is broadcasting a forum, the site switches into "LIVE" mode and serves a live video feed as well as live tweets and member conversations. Members can add forums to their calendar and save them to a favorites list. A deep archive of the City Club's past forums includes audio/podcasts, videos, photos and transcripts dating back to the early 1960s. The City Club can update its content, manage its large membership, accept recurring donations and sell forum tickets all through our CRM and CMS.
Identity, Website Design + Development
We designed and developed this website for Policy Matters Ohio to help them reach more people, more effectively cross-pollinate their content and present their research reports in an appealing and easy to digest format.
Campaign Design, Branding and Print, Web Development + CMS
The Issue 8 campaign identity, digital ads, email marketing, temporary website and social graphics were designed to promote the renewal of an arts & culture levy in Cuyahoga County. The site features immersive photos and videos demonstrating how the funding has impacted Cleveland's arts & cultural growth. The site also collected donations, provided poll information, and promoted volunteerism. The content was managed through our LUCY CMS
Website Design, CMS + CRM, Print Design
This website is designed to make it easy to find destinations and events in Cleveland's cultural district, University Circle. To encourage out-of-town tourism as well as longer visits from locals, we designed customized, dynamic maps that allow for cross-pollination of related content and organic discovery. Immersive imagery and bold clean design create a modern and vibrant online experience.
We also designed printed collateral and a microsite for the organization's Strategic Plan.
"The FORM team was especially adept at listening to us, taking all of the needs and desires we expressed, and turning them into reality. The new UCI website is clean, modern, and visually appealing. Most importantly, it helped us develop a plan to communicate effectively to several different audiences through one well-organized site. We had a fantastic response to it from board members, our institution partners, and the general public."
Website Design, Branding
Oberlin Center for the Arts asked us to design a website that would make it easy to find arts classes and events in Oberlin and Lorain county, Ohio. The site pulls events and content from partner arts organizations to promote their offerings, and powerful filting and search tools to allow users explore arts and culture offerings throughout the county.
We designed the identity and style guide for the organization as well.
Brand Refresh, Web Development, Digital Advertising
Akron-Canton Airport is known for being friendly, convenient and fun. Our mission for their new brand image and website was to capture this happy and convenient tone with modern, vibrant photos and colors and an easy-to-navigate web presence. We used web analytics and behavior studies to inform a new site structure that promotes conversions on their booking engine and has drastically increased their email signups. The site is mobile responsive, and all content is driven by our LUCY CMS.
"We are so proud of our new website, and thanks to FORM, our Customers love it too. We have seen measurable increases in our most important metrics- flight searches, time spent on site and email sign-ups. Most importantly though, our new site is easy to use, easy to update and easy to love. Additionally, the FORM team was there for us every step of the way- amplifying our brand, staying on target and on budget. I highly recommend FORM."
The Greater Cleveland Food Bank has a vast constituency of donors, volunteers, advocates, and people in need. Our challenge in creating their new website was to devise an information architecture and visual design that's responsive, easy to navigate, and able to accommodate dynamic and deep content. The site navigation was simplified by splitting it into two categories: for those who want to give help, and those who need help. We saved the Food Bank time and money, too, by leveraging their existing content to weave together stories of those in need with an easy option to donate, advocate and volunteer.
"FORM helped the Greater Cleveland Food Bank create a visually-appealing and very user-friendly website. They designed a site that enables us to tell a story about what we do and who we serve. It has become a great tool to help us get our message out to the public."
Web Development, Identity Design
Flashes of Hope raises funding for pediatric cancer research and provides free portrait photography for families with children with cancer. The warm and welcoming website helps tell the stories of the children and families affected by cancer, and makes it easy for individuals to donate and get involved with the organization, and for photographers to volunteer their services.
Web Development, CRM + CMS
FORM designed an uplifting and powerful website for Life Extraordinary, a nonprofit foundation that supports families who have a child facing a life-threatening illness. The site provides a sharing platform for families who are struggling to manage under extraordinarily difficult circumstances. It also enables friends, family, and community to volunteer their time and resources through an easy-to-use shared calendar as well as fundraising and scheduling tools.
Web Development, Branding and Print Collateral
Having designed the first website for Hopewell in 2010, we were pleased to create the next generation version in 2015. Our goal in developing the new site was to help increase admissions and inquiries by providing online tools and resources for families of people with serious mental illness. The look of the site is designed with a tone of welcoming and calm that is commensurate to the farm itself. Our onsite photo shoot helps communicate the safe and comforting environment of the farm. All content is powered by our customized CMS, so it's easy forHopwell's busy staff to maintain the site. It's responsive, so it's mobile friendly for tablet and smartphones. SEO tools ensure it's indexed and easy to find.
Website Design and Development, CMS + CRM
We designed this welcoming new website to help Magnolia Clubhouse explain their mission and provide assistance in enrolling new members.
Website Design and Development
Providence House is a crisis nursery committed to child abuse prevention and family preservation in the Cleveland area. They asked us to design a website that would communicate their mission and show donors the impact of their financial support.
Web Development, Branding and Print Collateral, Environmental Signage
ACCESS helps enable homeless women to break the cycle of poverty through education, job and life skills. Our challenge was to create a brand image, descriptor, identity and website that speaks to empowerment rather than simply, "housing." To communicate this message, we shared personal stories of residents who found their way out of homelessness. This messaging helps to inspire those who are in need of help while demonstrating ACCESS's good works to donors and volunteers.
"Your expertise and creative work has made an incredible impact on our organization and certainly throughout northeast Ohio. We are blessed to have had our paths cross. "
Web Develpment, Identity + Branding, Print
Menorah Park is the largest senior living campus in Ohio. They asked us to re-design their brand and website to help better communicate their exceptional services and quality of care. Because Menorah Park is a large institution with many disparate stakeholders, prospects, and clients, our challenge was to design a new brand image that would speak effectively to everyone.
In addition to a powerful website and customized CMS, we also designed print collateral, corporate stationery and a sub-branding solution for their five unique campus residences.
Website Design and Development
We designed this website for Catholic Community Foundation to help them communicate their mission, tell their story, appeal to younger donors and increase overall online donations.
Identity Design, Website Design + CMS/CRM
We developed a fresh new identity and website to help St. Luke's foundation better communicate its mission and tell the stories of the projects and organizations that receive its funding.
Web Design + Development, CMS
Serving 26 counties and covering 3.5 million people in Ohio, the United Way 2-1-1 Help Center provides free and confidential 24-hour access to a compassionate professional who will review your options for help, develop a plan and act as your advocate if you are faced with barriers to service. We deployed live chat technology that allows people in need to connect via the web with United Way trained specialists, and we developed real-time trend reporting to help funders and donors understand the areas of greatest need throughout the region. Our content management system allows United Way staff to easily update their site content.
Saint Martin de Porres
Cleveland Institute of Art
Cleveland Zoological Society
Akron Art Museum
Contemporary Arts Center
Great Lakes Theater
Cleveland Play House
Cleveland International Film Festival
Society for Photographic Education
The City Club of Cleveland
Policy Matters Ohio
Arts & Culture Action Committee
Oberlin Center for the Arts
Greater Cleveland Food Bank
Flashes of Hope
Hopewell Therapeutic Farm Community
Catholic Community Foundation
St. Luke's Foundation
United Way of Greater Cleveland
Photo: David G. Kanzeg
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