We create digital experiences that build meaning, motivation and context.

We're a digital creative services firm. We provide web, mobile and app development, branding and design services for arts + culture, entertainment and nonprofit organizations. We use new and emerging web technology to illuminate causes, engage audiences, and cultivate fans, donors and activists. Our artful blend of concise message, design and code help audiences identify with our clients. We love helping those whose aim is like our own: To connect people, foster sharing and enrich meaning.


Steve Cencula

Steve Cencula – Principal + CTO

A trained fine artist with a deep understanding of technology, Steve is at once a creative and technical visionary. He has forged new ground in digital media for more than 20 years, from early 3D animation to the latest emerging technologies. He is recognized by the Cleveland Addys, Crains' Who's Who in Technology, and Inside Business Magazine. He currently serves on the Board of Directors for the Cleveland Institute of Art.

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Teresa Kiplinger

Teresa Kiplinger – Principal + Creative Director

With a rich background in design across all media, Teresa's visual design is distinctive and thoughtful. For more than 20 years, she has created for arts and culture clients – from interactive and mobile design to broadcast animation, print identity, and illustration. AIGA, AAF, The Academy of Television Arts & Sciences and Communication Arts have recognized her work. She holds a BFA in Visual Communication Design from Kent State University.

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Our Method

We've been working with the web since it was born – we rode the boom, dodged the bust and watched it bloom again in earnest. We've learned over the years. We've honed a process that yields inspired and measurable results, every time.



To kick things off, we have a long sit-down with you and your team. We guide you through a dialogue that will help us understand your mission and reveal the needs of your audience. What we learn in this step informs all of the decisions that follow.


Architecture + Strategy

We plot a strategy for your information architecture, navigation methods, and user experience design. We brainstorm ways to leverage your content with technology to motivate and engage your patrons. The resultant documents serve as a roadmap to keep the project on point throughout production.


Visual Design

Informed by the strategy developed in Phase 2, we create a visual look and feel for your site. We brainstorm the most compelling methods to blend creativity, technology, usability and functionality. Designers collaborate with strategists to ensure the visual systems are consistent with your mission. The end result is a design that's current, clear and compelling.



Strategy, creativity and code coalesce. We realize your visual design in HTML to pixel perfect precision. Programmers and designers work together to build intuitive and engaging interaction design tailored to your audience. We develop your open-source CMS, integrate social media APIs and build customized plug-ins so your team can populate content. We review progress with you throughout this phase, so you can follow your vision as it whirs into to life.


Launch and Learn

We test across platforms and browsers, confirm that your site conforms to best practices, and go live. Over the next weeks, we refine functionality, study analytics and performance against established metrics. Our ongoing maintenance and support program keeps your site online, on point, and current.



Web Site Development

Web Site Design

Content Management

User Interface Design

Information Architecture

Mobile App Development

Mobile and Emerging Platforms

Responsive Design

Social Media Integration

Email Marketing


Game Design

Digital Strategy

Digital Ads


Brand & Design


Logo Design & Identity Systems

Visual Design

Print Collateral

Photography/Art Direction


Concept Development

Creative Direction

Art Direction

Campaign Design

Print Design



Cleveland International Film Festival
Lionsgate Films
Cleveland Play House
Great Lakes Theater
The Music Settlement
DANCE Cleveland
Akron Art Museum
Contemporary Arts Center
Cuyahoga Arts & Culture
LAND studio
Society for Photographic Education
Kalman & Pabst Photo Group
Cleveland Institute of Art
Case Western Reserve University
University of Toledo
Cleveland School of the Arts
Urban Community School
Monarch Autism School
Hopewell Therapeutic Farm Community
Flashes of Hope
gen eff.
Greater Cleveland Food Bank
United Way of Greater Cleveland
ACCESS Shelter
Stark Community Foundation
Summa Health System
Men's Health Magazine
City Silence
Organic Spa Magazine
Green City Blue Lake, CMNH
Cuyahoga Soil + Water Conservation District
Cleveland Zoological Society
University Circle, Inc.
Westlake Reed Leskosky
Forest City Enterprises
DDR Corp.
NRP Group
Akron Canton Airport
American Greetings
Spangler Candy
Paladar Latin Kitchen
The Katz Club Diner
Marcus Thomas
ShurTech Brands
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Honors & Recognition

Year Recognition Project
2015 AIGA Cleveland Design Competition Judge's Choice, 2015 With A Trace .org
2015 AIGA Cleveland Design Competition Cleveland School of the Arts.org
2015 AIGA Cleveland Design Competition Contemporary Arts Center .org
2015 AIGA Cleveland Design Competition Health Data Portal .org
2015 AIGA Cleveland Design Competition the FORM group .com
2015 AIGA Cleveland Design Competition The Katz Club Diner.com
2014 AIVA W3 Award Contemporary Arts Center .org
2014 AIVA W3 Award Cleveland Food Bank .org
2014 AIVA W3 Award Kick-It .org
2014 Awwwards Honorable Mention the FORM group .com
2014 Most User Friendly Website (Staff Pick), Scene Magazine Cleveland Film .org
2014 Cleveland ADDY, Bronze The Katz Club Diner.com
2014 Cleveland ADDY, Bronze The Music Settlement.org
2014 #1 Kids Game on the App Store Flick-a-Pop
2014 Cleveland ADDY, Bronze Access-Shelter .org
2013 Top 25 Cool Tech Company, Inside Business the FORM group .com
2013 Awwwards Honorable Mention With A Trace .org
2013 Communication Arts Webpick of the Day CIA .edu
2013 Davey Award University Circle .org
2013 OnePageMania Feature With A Trace .org
2013 Davey Award The Katz Club Diner.com
2013 Davey Award Cleveland Film .org
2013 Davey Award CIA Mobile
2013 Davey Award Great Lakes Theater .org
2013 AIVA W3 Award Flashes of Hope .org
2013 AIVA W3 Award Great Lakes Theater .org
2013 AIVA W3 Award CIA Mobile
2013 Cleveland ADDY, Bronze Cleveland Play House Campaign
2013 Communication Arts Webpick of the Day the FORM group .com
2012 Cleveland ADDY, Bronze Akron Canton Airport .com
2012 Cleveland ADDY, Bronze KP Photo .com
2012 Cleveland ADDY, Silver the FORM group .com
2012 CSS Design KP Photo .com
2011 AIGA Cleveland Design Competition Judge's Choice, 2011 Hopewell Community .org
2011 AIGA Cleveland Design Competition Spaces Gallery .org
2011 AIGA Cleveland Design Competition SPE National .org
2011 AIGA Cleveland Design Competition geneff.org
2011 AIGA Cleveland Design Competition Dance Cleveland .org
2011 AIGA Cleveland Design Competition Cleveland Play House Website
2011 AIGA Cleveland Design Competition Hopewell Community .org
2011 CSS Design the FORM group .com
2010 Featured in Logo Lounge Edition 6 FIDO
2010 #4 in Apple's "New and Noteworthy" Ghost Tour
2010 Communication Arts Webpick of the Week geneff.org
2009 Apple Top 50 Paid Entertainment Apps Ask The Dead: A Haunting In Connecticut
2009 #4 Top Paid Travel App on the App Store Abandoned
2009 AIGA Cleveland Design Competition Discover Africa .net
2009 Apple's What's Hot List Abandoned
2009 AIGA Cleveland Design Competition the FORM group .com
2008 Cleveland ADDY, Silver Hot Pockets Dojo Master
2007 AIGA Cleveland Design Competition Brushings.com
2007 AIGA Cleveland Design Competition AGinteractive.com
2007 AIGA Cleveland Design Competition ArtZknits.com
View all awards

Contact Us

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20600 Chagrin Boulevard Suite 200, Cleveland, OH 44122
P 216 921 9460   F 216 921 9470


Photo: David G. Kanzeg

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Practically at our front door... Can't wait until it's finished!

9:09 AM - 29 Jul 15 via Facebook

RT @ClevePlayHouse: Congrats to our friends at @form_creative on winning MULTIPLE Interactive Awards at the AIGA Cleveland Biennial Design

11:33 AM - 28 Jul 15 via Twitter