You've probably noticed
we love what we do.

We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts arts patron and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.

This is us

Katelyn Gerber

Katelyn - View bio

Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When she’s not managing our production schedule, she enjoys walking her dog, reading tiny dictionaries and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.

Crystal Angersola

Crystal - View bio

Crystal is a social butterfly and serious foodie. She navigates by way of restaurant triangulation and tells us she can make a delicious dish out of whatever is in the pantry. (Clearly, she has never seen Teresa’s pantry.) She enjoys giant calamari, tiny tea sandwiches, and environmental conservancy. When she is not managing projects at FORM, she writes a popular lifestyle blog, hikes and avoids schnitzel. She adores and is often ignored by Buffy, her16 year-oldMal-Shi who bears a striking resemblance to Zsa Zsa Gabor.

David Walker

David - View bio

Despite his perpetually happy demeanor, David is a former professional boxer who once garnered the title of Cleveland Golden Gloves Lightweight Champion. He loves Edward Hopper, 90s English emo and his sheep dog, Wesley. When he’s not running triathlons or dodging wild mustangs in the Arizona desert, he can be found whistling, raising goats and antiquing. He claims he brought his harmonica to FORM because it’s cool, but we suspect it’s really because his family asked him not to play it at home.

Ashleigh Liszt

Ashleigh - View bio

Ashleigh tells us that, though deep fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrap booking or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of baking, bottle caps and classic horror films.

Kory Sharp

Kory - View bio

Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he drives FORM's programming and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 round trips to the Moon.

Michael Clark

Michael - View bio

Michael is a man of few words and many board games (150, to be exact). He is a proficient hackeysack-er and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious black bird on his desk, is a proud descendant of Johnny Appleseed and likes dogs that are named after pastries.

Josh Slatinsky

Josh - View bio

Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not ogling a font or designing something beautiful, he sometimes studies design in Frankfurt or helps nonprofits dig wells in Africa. His doodling and handwriting are so geometrically perfect, some say he uses The Force to conjure it. He is the tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce and Tycho.

Ceci Dadisman

Ceci - View bio

Her great grandfather painted backdrops for the opera houses of Europe; her dad is a musicologist; her mother is an abstract painter. It’s no wonder Ceci has dedicated her career to arts marketing. A passionate workaholic, wife, and mom of two kids and two mini schnauzers, Ceci’s favorite pastime is “a quiet moment with a glass of wine.” Named after the patron saint of music, she is a former classical singer with a penchant for pants roles and Bach cantatas. She might be the shortest FORMie, but she isn’t afraid to engage in a studio scrap over Star Trek vs. Star Wars.

Steve Cencula

Steve - View bio

Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. Ever plagued by the notion that his brother is funnier and more popular, Steve is a lifelong overachiever. A serial early adopter, he is so enamored with technology that, though surrounded by the latest gadgetry, can’t part with his robust laser disc collection.

Teresa Kiplinger

Teresa - View bio

Though confused by long division and cooking, Teresa can ideate, illustrate and envisage like nobody's business. She is a trained silversmith and studio jeweler and pines for hammers like most girls pine for shoes. She once met Pink Floyd, counted 17 shooting stars over the Colorado River, and was seriously injured by a pot pie. When she's not electroetching silver in cupric nitrate she can be found wandering in Utah, smelling old books, listening to Bach, and spooning with her Boston Terrier, Hugo.

Ken  Kiplinger

Ken - View bio

A wizardly mix of app programmer and mad scientist, Ken writes Objective-C like it's his first language. A trained electrical engineer, he's a Kandinsky with a soldering iron and at this very moment, probably has a diode in his pocket. He once owned a vinyl album collection the size of a cargo trailer. In sixth grade, he souped-up his alarm clock so it pulled a string attached to his pillow. Though the feasibility assessment of the PillowPuller™ was doomed, today Ken holds two patents for his display technology inventions.

Hannah Jones

Hannah - View bio

As a child, Hannah was a noted marker artist, 4th chair trumpeter andpassionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. She enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because come on, the letter “P” is so hard to carve into a pumpkin.

Desktop Friday

The creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?

View Keyword, "Friday the 13th Part Two"








Someone Said

Overheard and out of context. Hang around with us long enough, and you
might find something you said posted here, too:

"You're always picked last and your pasta smells."

Read More

Gettin' mean... in a nice way.

This is not your grandmother's website!

I can't juggle a fish, that's for sure.

It's like if I had muscles but with quarters.

Whoa! That's the monkey!

I can't wait to put that sum@*$#& on a T-shirt!

What's that band? 100 Haircuts?

It looks, feels, and smells great!

I've been here before - I was looking for a baby!

Our sponsors are our butter, our members are our bread.

Acknowledge my math!

Never get into a fistfight with a puppeteer.

What can I say? I have uncontrollable eyebrows.

I want a corn dog scented candle.

It's like an easy bake oven for adults who like chicken.

The air doesn't taste like pancakes!

The donut button isn't working.

I'm not at a place in my heart where I can eat a bear.

Please ignore me collating behind you.

It's like a clown car of drawers.

That horse looks like Burt Russel Crowe.

Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)

I'd go to a goat rodeo.

IE is the DMV of the Internet.

Her abs look like a turtle shell.

I'm wing-dingin' it.

Emotionally, my hands are in my pockets.

I'm sitting down here with Hot Popcorn Hands.

PBS is very : colon-y.

Remember when you threw décor at me?

There's a lot of outer space.

But, Saul Bass already used all the good shapes.

Activate the chicken!

I'm not giving my money to YouTube. YouTube is all horsey and gross.

1-2-3 Cheeseburger Lane!

I'm sorry about the div.

I'm going to pull out the Real Joe Pesci Hat.

I've never seen the 80s.

You see that giant hot dog?

Can I be Josh for Halloween?

I don't know who you think you are, coming up in here with a taco.

I'm just not used to Kory wearing pants.

I've looked at that alpaca all day.

Did you say "jQuery" or "Katie Perry"?

Wait 'til I get this gas station food, then order in.

I just smelled fries in my head.

I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.

Don't come at me with your popcorn problems.

Always cut toward your innards.

Must. Resist. Cacao.

Move. You're where my Diet Coke goes.

They're switchin' browsers and clearin' cookies!

The meatball machine is broken.

No, YOU need megadoses of vitamin D.

I've been to New Jersey?

I just blew my nose in my notes.

It reminds me of an old calculator.

An ice cream truck drove through this design.

This phone call is messing up my hair.

It's like a statue of my dog with a mustache on it.

C'mon. Lemme see your turkey burgers.

If the Long Island Medium were here, she'd freak out.

I know how I like my files: Large.

Murderer at nine o'clock!

Did you just raise the roof on jQuery?

I'm going to look up thesaurus in the dictionary.

There are four purses in my purse.

This tastes like Steve's car.

Then I thought, why not just make it Helvetica?

Look at the eyes on that Red-Legged Honeycreeper!

Rhinos are a big deal.

It should be a little Burt Reynolds.

I'm trying to use your design elements but I'm not sure I like them.

Come and get it, Sammy Hagar!

No. They don't have have budget for robots.

My middle toe went numb and I thought I had something in my shoe.

Are we going to a place I can wear slippers?

That's just how I like my mugs: Cheap and Swiss.

My version of a beard is a hat.

I don't foresee whales having cell phones.

Well. I guess we're having stock photos for lunch.

I feel like I just try too much sometimes.

How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?

These people drive like animals.

I had some chicken wings in my car that I was going to give you. 

A person can be positive AND inappropriate.

Lower case "m" is the best letter.

Your hat smells like bologna.

My goal is to live until 2085.

Why'd you put me out like that about the Lion King?

Why is there a piece of cheese in my purse?

I'm programming in my head.

You're always picked last and your pasta smells.

Eating peaches with a spoon sucks.

No cults or dying, please. It's Friday.

All caps, all the time.

I mean, how much Jeff Bridges can you have in one movie?

I can handle a lot of Jeff Bridges in one movie.

I bought a Chewbacca shirt but I keep forgetting to wear it.

Squirrels don't have pants.

Batteries? Seriously? What is this, 1985?

I'm no stranger to a rotten banana.

Steve's probably listening to Fiona Apple.

Steve, you should come look at these sandwich pictures.

Those weren't professional quality mustaches.

Can you Swissify it?

Helvetica Light makes me think you're lying.

Is that horse wearing shorts?

I just keep making ears by accident.

Your sweat smells like Dolce & Gabbana.

I'm thinking like four, maybe five steps ahead of you.

...And that is why you don't wear sandals to Blossom.

That's why I don't eat it out of a can; I eat it out of a bag.

The wild cheeses grow aplenty here.

I don't want to chase the red sweater. I just want to buy the red sweater.

You do seem like the type of guy who'd drink pickle juice.

Are pigs becoming extinct?

In Belgium, there's a tax for things that are too multitasky.

You reach into your heart and pull out a potholder.

They'll do anything for a ribbon and a hamburger.

This knob makes me want to get drunk.

I'm sorry I'm not a sock connoisseur.

I don't think real cowboys do this much ironing.

I can tell by the look on your face that you're not going to be of any help.

Facebook's telling me I'm fat.

Is this the collective smell of humanity?

Was that Rod Stewart?

Those stupid little pickles.

Well, we have mustaches upstairs.

It's like a pair of pants, for your car.

I am the ghost of Tractor Supply Company. (spooky voice)

You wanna do hot dogs Friday?

Is hot dog one word or two?

How much bread would it take to feed a scorpion for a week?

How would you get DNA from Elvis?

I was working, until I got distracted by this Madonna song.

There's wine on your motherboard.

If it's not moist, I'm not interested in having it thrown on my desk.

Have you heard about the whaler-pirate guy?

It's too Skittly.

It's too sausagy.

It's too Skynrdy.

It wasn't like that a minute ago.

It was working a minute ago.

It doesn't work in Safari.

It doesn't work in IE.

It works!

It's broken.

No amount of money is worth your husband having a mustache.

Try not to make it too caskety.

I switched to the California Raisins pillowcase last night.

You just have to hope for the best until it doesn't happen.

I don't like wearing pants.

If you had a hot dog roller and went shopping for sausages, things might change.

I'm gonna make websites out of wood.

400 pounds plus adrenaline, and I could flip a car, easy.

Teresa, you haven't given me an answer, you've only given me s*!%.

I can still smell Steve.

Fancy code is the only kind I write.

This is too helpful.

I don't want this bacon on here any more.

I've never had much luck with rabbits.

I had a pencil sharpener shaped like a boat.

What don't you think should be converted into a fish tank?

I got this whole thing of Silly Putty stuck on my sleeve.

Steve, let's go somewhere, just you and me.

He's magic. He's practically a leprechaun.

I don't recall there being an h in leprechaun.

It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.

It's a pickle wearing a cape; I think it's self-explanatory.

Sassy Cap'n McBeef O'Brady

There is no reason for Bob Evans.

Salad's nasty.

I think I'm gonna have to set something on fire.

I'm bringing iFrames back.

Beige is not a color.

Beige is not an image.

If this were a book, I would totally read it.

I said something about sausage, but I don't remember what it was.

This sushi is quite delicious. If you like the taste of death.

You can't out-do the fish with sneakers.


I wish I could draw RoboCop.

I want the whole tomato.

It's like, the future.

It's like, the Jedi.

It's a torsional thing.

Entertainment Tonight is where dreams go to die.

Internet Explorer is ruining this.

I'd try human. (on the topic of cannibalism)

(with sadness) I hate Internet Explorer.

Oh, sorry! I'll just rewrite the Web.

You can't ship pickles.

We have flippage!


We're thrilled to be featured in Crain's Cleveland Business for our work with Cleveland International Film Festival! Have you ever thought about creating an Alexa skill for your organization?

7:04 PM - 17 Feb 18 via facebook Facebook

5 Ways Customer Service Will Change by 2022

7:32 PM - 23 Feb 18 via Twitter Twitter

Do you use Snapchat? Now you can do more than use the silly filters that make your selfies so much fun. They are starting to augment reality with art so you will be able to go on a treasure hunt for virtual art hidden in the real world.

4:51 PM - 16 Feb 18 via facebook Facebook

These are the sneaky ways apps like Instagram, Facebook, Tinder lure you in and get you 'addicted'

5:11 PM - 19 Feb 18 via Twitter Twitter

Spreading some 💘💖❤️💜💘

8:26 PM - 13 Feb 18 via facebook Facebook

What do you think about an ad-free subscription model for #Facebook? #artsmarketing

4:57 PM - 19 Feb 18 via Twitter Twitter

10 years ago today we welcomed Kory to FORM and added his name to the big team board. We could never have dreamed back then how much we would grow and learn and create together over the following decade. Thank you, Kory. You are a magician (and maybe...

8:32 PM - 09 Feb 18 via facebook Facebook

Thanks for the mention! Don't forget to try, "Alexa, Ask the Film Festival What Does @Patrick Like?"

7:45 PM - 17 Feb 18 via Twitter Twitter

Have you heard about the Akron Art Library? It's a collaboration between the Akron Art Museum and Akron-Summit County Public Library that brings the joy of original artwork into the homes of anyone with a library card. #art #akr...

4:43 PM - 09 Feb 18 via facebook Facebook

Unilever, Owner of Dove and Ben & Jerry's, Threatens to Stop Advertising on 'The Swamp' of Google and Facebook

3:58 PM - 12 Feb 18 via Twitter Twitter

Join our Principal + CTO Steve Cencula at the next Northeast Ohio Web Association luncheon on February 22nd for a lively panel discussion about disruptive technology along with colleagues from Robots & Pencils, Traktion Partners, and BrandMuscle --> ...

7:03 PM - 08 Feb 18 via facebook Facebook

Study Suggests PPC Ads Have a Better, Longer-Lasting Effect on Consumers than Social Media

3:58 PM - 12 Feb 18 via Twitter Twitter

We are making progress on our renovations! Walls are grey, carpet is gone, shiny floor and wall of glass are in.

1:13 AM - 16 Jan 18 via facebook Facebook

Heatmaps Reveal Where People Look on Social Media Sites [Research]

3:58 PM - 12 Feb 18 via Twitter Twitter

More art is coming to Cleveland this summer! FrontArt will bring artists from around the world to Northeast Ohio. Check out the full story from ideastream 👇🏼

11:33 AM - 05 Jan 18 via facebook Facebook

Join our Principal + CTO Steve Cencula at the next @webcleveland luncheon on February 22nd for a lively panel discu

4:57 PM - 09 Feb 18 via Twitter Twitter

We stopped by the studio tonight to take a peek at progress on the renovations. After 13 years, we are so excited to refresh our space in a way that does justice to Walter Gropius’s original design.

1:39 AM - 04 Jan 18 via facebook Facebook

"...we found Art Museums had the highest community engagement, whether or not virtual participation was taken into

9:22 PM - 08 Feb 18 via Twitter Twitter

Infinity Mirror Rooms are coming to The Cleveland Museum of Art this summer featuring work by Yayoi Kusama​! Mark your calendar!

7:18 PM - 03 Jan 18 via facebook Facebook

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

6:54 PM - 08 Feb 18 via Twitter Twitter

Are you leveraging digital methods to collect data during your events? It can be as simple as a hashtag to get people engaged -->

10:02 PM - 02 Jan 18 via facebook Facebook

"Hearing the intense young Gould at work during these arduous recording sessions, playing through a variation at a

4:57 PM - 07 Feb 18 via Twitter Twitter

We’re closing 2017 with exciting studio renovations! (Canine photobomb courtesy of Hugo.)

9:44 PM - 21 Dec 17 via facebook Facebook

After it stopped posting to Facebook, a Danish broadcaster saw its traffic stability improve

10:18 AM - 07 Feb 18 via Twitter Twitter

We are so excited about the Cleveland Zoological Society's Greater Cleveland Chapter of the Public Relations Society of America (PRSA) award for Z Magazine! They are a great client to work with!

9:25 PM - 15 Dec 17 via facebook Facebook

If we ever happened upon this here in Cleveland, we would stay the entire hour to listen.

4:57 PM - 06 Feb 18 via Twitter Twitter

Our webinar, The Science of Giving: Your Brain on Altruism, is tomorrow at 1 pm! Speaker Daniel Mansoor, Chief Philanthropy Officer at United Way of Greater Cleveland will share what the evidence-based research tells us about how to motivate donors ...

8:28 PM - 11 Dec 17 via facebook Facebook

A Minneapolis Agency Created a Snowball Vending Machine for Super Bowl Attendees

5:00 PM - 05 Feb 18 via Twitter Twitter

Congratulations to our friends at the Akron Art Museum on this incredible accomplishment!

11:22 AM - 08 Dec 17 via facebook Facebook

Where do you get your news? Most people would probably have to admit that it is primarily from Facebook

4:57 PM - 05 Feb 18 via Twitter Twitter

Have you registered for our FREE webinar yet? Join us on December 12 for The Science of Giving: Your Brain on Altruism featuring speaker Daniel Mansoor, Chief Philanthropy Officer at United Way of Greater Cleveland. Learn what the evidence-based rese...

4:02 PM - 07 Dec 17 via facebook Facebook

How Facebook stole the news business

4:47 PM - 05 Feb 18 via Twitter Twitter

National Geographic just named Cleveland, Ohio #14 out of 21 "Best Trips for 2018" along with places like Vienna, Austria, and Madagascar. Thanks, NatGeo! (But we kinda think it should be #1.) :D

5:02 PM - 30 Nov 17 via facebook Facebook

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card?

4:47 PM - 05 Feb 18 via Twitter Twitter

"After only an hour-long tour of the museum, students scored better than their peers on essays evaluating artwork, and also had higher scores for tolerance and empathy. The differences were even greater for rural, low-income, or minority students, ma...

12:33 PM - 30 Nov 17 via facebook Facebook

Lyn Gardner: Theatres are missing a trick by not appealing to solo theatregoers

1:28 PM - 30 Jan 18 via Twitter Twitter

We're thrilled with the result of our collaboration with Great Lakes Theater to create the #HumbugMachine! When you attend a performance of A Christmas Carol this season, be sure to stop by and say hello to Scrooge at this interactive donation kiosk ...

11:33 AM - 28 Nov 17 via facebook Facebook

Why Brands Must Move From Communication With Consumers to Conversation

11:57 PM - 29 Jan 18 via Twitter Twitter

[CLIENT SPOTLIGHT] On #GivingTuesday, the Catholic Community Foundation is hosting #weGiveCatholic - an online event to raise awareness and funds for organizations throughout Northeast Ohio. Find out more -->

11:33 AM - 27 Nov 17 via facebook Facebook

Why Facebooks latest facelift should provide transparency to users and marketers

11:57 PM - 29 Jan 18 via Twitter Twitter

[CLIENT SPOTLIGHT] The Akron Art Museum is offering new members FREE memberships when purchased on Tuesday, November 28! This deal is only available on #GivingTuesday either online or in-person at the Museum -->

12:33 PM - 25 Nov 17 via facebook Facebook

FREE Webinar - The Science of Giving: Your Brain on Altruism - December 12 Featuring speaker Daniel Mansoor, Chief Philanthropy Officer at United Way of Greater Cleveland. Learn what the evidence-based research tells us about how to motivate donors...

8:19 PM - 20 Nov 17 via facebook Facebook

American reams: why a paperless world still hasnt happened

3:36 PM - 23 Jan 18 via Twitter Twitter

We are thrilled to be working with our friends at CAN and can't wait for the #CANtriennial and #FRONTtriennial next year!

4:00 PM - 16 Nov 17 via facebook Facebook

An art critic weighs in: Heres why youre enchanted by that Google art-selfie app

3:19 PM - 23 Jan 18 via Twitter Twitter

We're working with Great Lakes Theater to create something really special this holiday season! Stay tuned for the big reveal in a couple of weeks!

3:14 PM - 14 Nov 17 via facebook Facebook

With Facebook emphasizing community, marketers are trying out Facebook Groups

7:20 AM - 23 Jan 18 via Twitter Twitter

This #GivingTuesday, the Bill and Melinda Gates Foundation will match up to $2 million of funds raised on Facebook. Facebook is also waiving all fees for donations made to nonprofits on Facebook that day. Do you have a plan for using Facebook to prom...

3:04 PM - 13 Nov 17 via facebook Facebook

Digital Strategy at the SFMOMA Museums and Digital CulturePratt Institute

1:42 PM - 19 Jan 18 via Twitter Twitter


Sometimes we just feel like making a movie.


Photo: David G. Kanzeg

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We're thrilled to be featured in Crain's Cleveland Business for our work with Cleveland International Film Festival! Have you ever thought about creating an Alexa skill for your organization?

7:04 PM - 17 Feb 18 via Facebook

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