We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
Rachel
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
Jessica
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddle boarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knickknacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
Steve
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Ryan
When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus.
Michael
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Ashleigh
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macarons, collecting bottle caps, and watching classic horror films.
Josh
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Teresa
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Emily
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Katelyn
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
Hannah
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
Nakiyah
Nakiyah once starred as a munchkin in The Wiz and often composes spontaneous show tunes about things like waiting for takeout. Fascinated by the subconscious, she is the only person we know who actually wants to hear about her coworkers’ weird dreams. She has been rewriting book endings in her head since grade school so it's no wonder she is writing a novel. When she’s not strategizing digital marketing campaigns, she’s organizing her purses by size and utility, looking for elephants, and actively avoiding peas.
Airport
CloseAn hour
to create.
The creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
Full of secrets and bees. ”
I switched to the California Raisins pillowcase last night.”
I don't want this bacon on here any more.”
The donut button isn't working.”
Lower case "m" is the best letter.”
I'm thinking like four, maybe five steps ahead of you.”
It's like a pair of pants, for your car.”
It's like a new Tool album for me.”
Look at the eyes on that Red-Legged Honeycreeper!”
Is hot dog one word or two?”
Babies aren't supposed to look like Woody Harrelson. ”
This tastes like Steve's car.”
Emotionally, my hands are in my pockets.”
Wait 'til I get this gas station food, then order in.”
Those weren't professional quality mustaches.”
It's like a statue of my dog with a mustache on it.”
Something is wrong with the server.”
Instructions unclear, I have peanut butter on my hands.”
Check your email before you put your pants on.”
I had a pencil sharpener shaped like a boat.”
Who is Batman and The Drumstick?”
I'm gonna make websites out of wood.”
It's like Top Chef, but with vodka.”
I had some chicken wings in my car that I was going to give you. ”
You should watch Labyrinth if you're into Muppets.”
I forgot outside was a place I could go.”
The air doesn't taste like pancakes!”
Cat-flavored ice cream?”
It's like drinking a little garden.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
I'm trying to use your design elements but I'm not sure I like them.”
Your hat smells like bologna.”
I'd try human. (on the topic of cannibalism)”
My middle toe went numb and I thought I had something in my shoe.”
1-2-3 Cheeseburger Lane!”
I didn't want to spend $40 on a banana costume.”
I'm trying to figure out what kind of harvester to use for canola.”
I'm no stranger to a rotten banana.”
I'm sitting down here with Hot Popcorn Hands.”
Why'd you walk over here like Stone Cold Steve Austin?”
If the Long Island Medium were here, she'd freak out.”
This is not your grandmother's website!”
I'm trying to think of a more magical word for practical.”
Our sponsors are our butter, our members are our bread.”
If it's not moist, I'm not interested in having it thrown on my desk.”
You look at your astronaut food. I'm gonna work.”
Entertainment Tonight is where dreams go to die.”
I just wanna eat this sandwich.”
No cults or dying, please. It's Friday.”
Are pigs becoming extinct?”
Is toe box one word or two?”
I've been here before - I was looking for a baby!”
Murderer at nine o'clock!”
I'm going to pull out the Real Joe Pesci Hat.”
I hate Internet Explorer.”
Not wearing black is Emily's pink.”
If you had a hot dog roller and went shopping for sausages, things might change.”
Come and get it, Sammy Hagar!”
I'm not at a place in my heart where I can eat a bear.”
I've been thinking about that wolf tie.”
It's broken.”
Every time she raises her hand an egg dies.”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
You're the Sherlock Holmes of the digital age.”
No, *YOU* need megadoses of vitamin D.”
I can’t type expletives without the expletives. ”
I haven't had a muffler since 2020”
The football game or the moon landing?”
Pockets full of coffee.”
The hands are the face of the arm.”
I'm gonna rock that perm!”
Is that a convertible hearse?”
It doesn't work in Safari.”
I would rather have moist than wet food, thank you very much.”
I think what we should plan to do, is nothing.”
Have you heard about the whaler-pirate guy?”
I found Pickle Doritos at a rest stop.”
I try not to have too many hobbies.”
No amount of money is worth your husband having a mustache.”
I was working, until I got distracted by this Madonna song.”
It's too Skynrdy.”
Where we're going, we don't need rollovers!”
Please pray for Mrs. Haskel's tomatoes.”
They should do Animal Crossing on the moon.”
That egg is dumb.”
You have some mustard on your forehead. ”
It'll be in the Someone Said that's in your heart.”
I know how I like my files: Large.”
What about ferrets? Ferrets are weird.”
I don't think real cowboys do this much ironing.”
I have a weird cheese story for you.”
People are weird in the spring, man.”
It reminds me of an old calculator.”
All caps, all the time.”
I got this whole thing of Silly Putty stuck on my sleeve.”
No. They don't have budget for robots.”
PBS is very : colon-y.”
Yeah I'm turtlin'!”
Always cut toward your innards.”
They're like the seagulls of birds.”
Please ignore me collating behind you.”
Must. Resist. Cacao.”
Also, they have a great toe box.”
Long story short... I'm a genius, and we don't need a new Roomba.”
It's a pickle wearing a cape; I think it's self-explanatory.”
I'm gonna crop out the crusty parts.”
It's a torsional thing.”
The 80's called and they want their wine back.”
It's too Skittly.”
I don't know who you think you are, coming up in here with a taco.”
What kind of shoes, cotton candy?”
The conference template fills me with dread.”
I keep thinking about that wolf tie.”
What is life if not just a series of great chairs?”
Never get into a fistfight with a puppeteer.”
Those stupid little pickles.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
Why is the llama-cam shaking?”
You're always picked last and your pasta smells.”
I love mint-forward. ”
(on St. Patrick's Day) Happy Thanksgiving!”
More bugs than expected. 4 stars. ”
He's magic. He's practically a leprechaun.”
I only got to Utah before I quit.”
Then I thought, why not just make it Helvetica?”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
My whole life is a circular formula.”
I don't like the weather tellin' me what to do.”
There's a lot of dirt down here.”
I think I was bitten by a rattlesnake in a past life.”
Dark Mode is ruining my life.”
They have that dirty ketchup money.”
I am the ghost of Tractor Supply Company.”
It looks, feels, and smells great!”
That's why I don't eat it out of a can; I eat it out of a bag.”
These zombies look like cauliflower.”
IE is the DMV of the Internet.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
I just had an Emeril moment.”
Steve, let's go somewhere, just you and me.”
Like, the food kind, or the magical kind?”
She’s like the Taylor Swift of silversmithing. ”
Don't come at me with your popcorn problems.”
Shrimp is too squeaky for the morning.”
I need a more magical word for "practical."”
Stop counting the dents in my can of food.”
Rhinos are a big deal.”
Your sweat smells like Dolce & Gabbana.”
It's too sausagy.”
Settle down, Mailchimp.”
We're not counting the tiny chickens.”
Did you say "jQuery" or "Katie Perry"?”
This knob makes me want to get drunk.”
What don't you think should be converted into a fish tank?”
I just smelled fries in my head.”
I'm not trying to make my turnips rot you guys.”
Look at his bag of hot dog boxes on the floor!”
They're like little rock possums!”
Her abs look like a turtle shell.”
I can still smell Steve.”
Oh, sorry! I'll just rewrite the Web.”
I think what we should probably do, is nothing.”
I can't wait to put that on a T-shirt.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
You see that giant hot dog?”
Why'd you put me out like that about the Lion King?”
Sassy Cap'n McBeef O'Brady”
A guy named Jerry has 20 watermelons in his truck.”
Bring it all to the corn dog party!”
Remember when you threw décor at me?”
My goal is to live until 2085.”
An ice cream truck drove through this design.”
These people drive like animals.”
There are four purses in my purse.”
Let's see, so the chicken goes in the middle...”
I don't foresee whales having cell phones.”
Gettin' mean... in a nice way.”
Steve, you should come look at these sandwich pictures.”
What's that band? 100 Haircuts?”
You do seem like the type of guy who'd drink pickle juice.”
Well, we have mustaches upstairs.”
Acknowledge my math!”
I'm going to look up thesaurus in the dictionary.”
But, Saul Bass already used all the good shapes.”
Thankfully, Mercury in retrograde ends today.”
That's just how I like my mugs: Cheap and Swiss.”
I've looked at that alpaca all day.”
Can you bring your horse?”
It's like a clown car of drawers.”
Was that Rod Stewart?”
Can I be Josh for Halloween?”
400 pounds plus adrenaline, and I could flip a car, easy.”
It doesn't work in IE.”
Is that horse wearing shorts?”
There's a lot of outer space.”
Well. I guess we're having stock photos for lunch.”
Is this the collective smell of humanity?”
I want a corn dog scented candle.”
It was working a minute ago.”
What are these ribbons your horse keeps winning?”
I just blew my nose in my notes.”
It wasn't like that a minute ago.”
Activate the chicken!”
That's a good lookin monkey.”
Batteries? Seriously? What is this, 1985?”
How much bread would it take to feed a scorpion for a week?”
They're switchin' browsers and clearin' cookies!”
I can turn my funks off.”
It's the web equivalent of a junk drawer.”
Haven't we tortured cauliflower enough?”
It's like, the future.”
I'm out here changing the Internet.”
Move. You're where my Diet Coke goes.”
I'd go to a goat rodeo.”
You can't ship pickles.”
I'm just not used to Kory wearing pants.”
I'm wing-dingin' it.”
They'll do anything for a ribbon and a hamburger.”
This is too helpful.”
Fancy code is the only kind I write.”
Internet Explorer is ruining this.”
I need to know more about that cat!”
It's like Smash Mouth in the 90's”
Why is there a piece of cheese in my purse?”
It’s just weird that this is like a “walkin’-around” place. ”
It works!”
We have flippage!”
Beige is not an image.”
My version of a beard is a hat.”
Make it extra-white. #GGGGGG”
I call those dinosaurs daddy long necks.”
Oh I'm smart! I'm artificial!”
There is no reason for Bob Evans.”
There is no light, only Dark Mode.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
You forgot the witch supplies!”
It's been two days since Monday.”
A person can be positive, AND also inappropriate.”
The cats came with the man.”
It's what's for dinner.”
Facebook's telling me I'm fat.”
...And that is why you don't wear sandals to Blossom.”
Kohl's and casinos — no windows.”
Did you just raise the roof on jQuery?”
Can you Swissify it?”
One time I set myself on fire.”
There are no conifer trees in here.”
I can't juggle a fish, that's for sure.”
He sucked at watching TV.”
Helvetica Light makes me think you're lying.”
Birthday Mullet Hammer Pants”
Are we going to a place I can wear slippers?”
I can't wait to dance on the grave of that site.”
You can't out-do the fish with sneakers.”
It's not urgent, aside from the building being on fire.”
There's wine on your motherboard.”
Did I do that during the pandemic?”
I can handle a lot of Jeff Bridges in one movie.”
I've been to New Jersey?”
The wild cheeses grow aplenty here.”
I would put that in Someone Said if it wasn't so disgusting.”
I wish I could draw RoboCop.”
We're not eating it, we're just looking at it!”
In Belgium, there's a tax for things that are too multitasky.”
Mister-I'm-Never-Wrong!”
This phone call is messing up my hair.”
I'd rather be Garamond than Papyrus.”
I've never had much luck with rabbits.”
It's like The Sixth Sense, but with tacos.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
Steve's probably listening to Fiona Apple.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
Who am I, Benjamin Franklin?”
I want the whole tomato.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
I don't like wearing pants.”
'M', as in Machu Picchu.”
I have an item of boot business to discuss.”
I'll die if I smell like a hamster.”
I just keep making ears by accident.”
I can't solve a three-year-old's bee jokes.”
I'm sorry about the div.”
I tried the peanut butter trick with Jelly before.”
I've never seen the 80s.”
It's like, the Jedi.”
You just have to hope for the best until it doesn't happen.”
I feel like I just try too much sometimes.”
Squirrels don't have pants.”
C'mon. Lemme see your turkey burgers.”
It smells like the 80s.”
Hot yoga, Steve? No, goat.”
What can I say? I have uncontrollable eyebrows.”
I mean, how much Jeff Bridges can you have in one movie?”
It's like if I had muscles but with quarters.”
Whoa! That's the monkey!”
If this were a book, I would totally read it.”
That horse looks like Burt Russel Crowe.”
I'm dealing with some very important kangaroo things right now.”
Stay in your happy little design world.”
I'm sorry I'm not a sock connoisseur.”
Beige is not a color.”
Math is black.”
He's got an eyepatch sorta vibe.”
The meatball machine is broken.”
Salad's nasty.”
Let's talk about donuts. ”
Adam Driver is the Sarah Jessica Parker of men.”
You're eating the chicken crust.”
The dog arrived before the paintings.”
You reach into your heart and pull out a potholder.”
That's a lawsuit pickle right there.”
I can get behind an animal with a handlebar mustache.”
I don't want to chase the red sweater. I just want to buy the red sweater.”
Oooh, it's propagating!”
Try not to make it too caskety.”
This sushi is quite delicious. If you like the taste of death.”
Let's not get in a fight with a horse.”
It's like an easy bake oven for adults who like chicken.”
It's like, I read books, but I also party.”
A pickle chip got caught in the wheels of my chair.”
Trash day is the only thing that anchors me.”
I think I'm gonna have to set something on fire.”
I don't recall there being an h in leprechaun.”
That's great, now there's bacon bits in my keyboard.”
I can tell by the look on your face that you're not going to be of any help.”
I'm bringing iFrames back.”
It should be a little Burt Reynolds.”
I'm programming in my head.”
How would you get DNA from Elvis?”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
The Muppets are my Downton Abbey.”
What kind of single-finger crimes can you commit?”
I said something about sausage, but I don't remember what it was.”
I was just there for the Year of the Spatula.”
Eating peaches with a spoon stinks.”
I wanna smell how cold it is.”
You wanna do hot dogs Friday?”
I thought I was done with zombies.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
It was like B-side Tony the Tiger.”
Michael do you want something pumpkin-spiced?”
Light the content candle!”
He's building a car and doing his spy run.”