Culture
We are interdisciplinary zealots dedicated to blending creativity and code, philanthropy and commerce. Each of us is equal parts nonprofit patron, arts nerd, and tech junkie. We love what we do, and we love what our clients stand for. We are collaborative, inventive, inspired.
Meet the Team
An avid athlete and outdoorswoman, Jessica’s favorite hobby is more hobbies. Hiker, painter, swimmer, actor, flutist, cat rescuer– she aims to kinda crush it with everything she tries. She loves Sichuan cuisine and has a designated color palette for all activities (Pantone 267 and 279 for climbing, obvs.) When she isn’t managing our digital marketing, Jessi might be drawing photorealistic zebras, accidentally camping on mountainsides, or loudly singing show tunes. She loves film and would read more books if she could do it while salsa dancing.
As a child, Rachel admired the knife skills of Jacques Pépin. Today, she enjoys inventing new taco toppings and putting Old Bay on everything. She became a master of the bassoon because of her distaste for saxophones, and eventually performed Verdi’s Requiem for a PBS documentary in Prague. When she's not connecting with FORM clients, she sometimes makes eyeless hand puppets, prays to St. Anthony for her lost Roku remote, and plays Radiohead on the drums. She’s a big fan of public media, minimalism, and melancholia.
Though confused by long division and cooking, Teresa can ideate and design like nobody's business. She is a goldsmith in her spare time and enjoys collecting fancy hammers. She once met all of Pink Floyd, counted 17 shooting stars, and was seriously injured by a pot pie. When she's not strategizing and guiding FORM's creative team, she is probably soldering something, trying to get to Utah, or sniffing old books. She likes Icelandic compositional ambient music and spooning with her boston terrier, Hugo.
Ashleigh tells us that, though deep-fried worms taste like potato chips, her favorite food is frosting. A dedicated saxophonist, she has performed a halftime routine wearing only one shoe. When she’s not writing code, she's quarterbacking, scrapbooking, or playing Led Zeppelin on her Fender Cyclone. Though she was once mistakenly detained for grand theft auto, she is the proud and legally titled owner of a vintage Geo Metro. She’s a big fan of making macaroons, collecting bottle caps, and watching classic horror films.
Michael is a man of few words and many board games (150, to be exact). In addition to writing code for FORM, Michael is a proficient hackeysacker and skilled MIG welder. He does not recommend sleeping in a 2004 Ford Taurus before running a full marathon. He keeps a mysterious blackbird on his desk, is a proud descendant of Johnny Appleseed, and likes dogs named after fruit preserves.
Josh is one of the few people we know who has lived in a shipping container. On purpose. Twice. When he's not directing FORM's digital design or blushing about his pile of AIGA awards, he is probably communing with nature or learning to tie a fly. He once led a clandestine effort to poster Frankfurt with messages about healthy work-life-balance. His doodling and handwriting are so geometrically perfect that some say he uses The Force to conjure it. He is the second-tallest FORMie, which comes in handy when retrieving Kory's errant Nerf darts. He loves stuff like outer space, red shoes, sriracha sauce, and Tycho.
Some of us suspect Kory is part robot, but since we rightfully fear robots, we're afraid to ask him if it's true. A real genius and clean code devotee, he guides FORM's programming team and makes magic of the web. He's also one heck of a baker, guitar player and Apple junkie. He owns a bacon-scented air freshener and microwaveable pasta boat. He is digitizing his entire DVD collection (he's up to the Gs). There is enough music in Kory's iTunes library to provide astronauts a non-stop soundtrack for 9.3 trips to the Moon.
Katelyn says the best of all chemistry constants is 6.02x10 to the 23rd power, and who are we to argue? A rare combination of mathematician, athlete, and artist, she holds a master’s degree in accountancy, runs marathons for fun, and plays the heck out of Chopin’s Revolutionary Étude for piano. When Katelyn's not leading FORM's operations, she enjoys walking her dog, reading tiny dictionaries, and making lemon macaroons. She once broke a picnic table with her head and she's a fan of words, Warren Buffett, and the number 20,710.
When she’s not helping our clients with web maintenance or digital marketing, Jessica can be found paddleboarding on Lake Erie, solo traveling in the wild, and thrifting for mid-century knick knacks. She plays funk on a purple Fender and her green thumb is so green, even her plants have plants. She never skips an opportunity to watch Pretty in Pink and she enjoys detailed plans, kitschy cookware, and a healthy frizzle sizzle.
As a child, Hannah was a noted marker artist, 4th chair trumpeter, and passionate porcelain cat collector. She was often in trouble for talking in class and named her toys with only adjectives. Studying in Europe, Hannah found that DaVinci’s Annunciation is larger in real life and that identifying shower gel from hand lotion is tricky when you can’t read Italian. When she's not designing for FORM, she enjoys live concerts, cafe mocha, and carving elaborate designs into pumpkins. Except for the Harry Potter logo. Because, come on, the letter “P” is so hard to carve into a pumpkin.
When Emily isn't managing our projects, she's busy neglecting house plants, sketching ex-boyfriends' cars, and crushing on Monty Don. She tries to grow vegetables and has eaten 730 cupcakes. A creative spirit and self-described lovey-person, Emily is a big fan of romcoms and keeps a hand-drawn record of all the flowers her husband has ever given her. She knows how to collect honey from bees, can make a perfect frosting curlicue while grudgingly dancing to Pitbull, and has a knack for finding the most inconvenient Airbnbs.
Steve is a supersmart, mostly pleasant guy with a penchant for sardonic vinyl toys and Diet Coke. He's an ardent music lover, and though his recent tastes skew toward post-modern shoegaze, he once willingly attended an Air Supply concert. It is rumored that he has quite a high IQ, which is plausible but unconfirmed by MENSA. A serial early adopter, he can’t bring himself to part with his robust laser disc collection. When he's not connecting with clients and guiding our developers, Steve is often skipping stones and building model rockets.
Airport
CloseThe creative brainpower is palpable when the studio stops for Desktop Friday, an exercise designed to reset our creativity. A random topic. An hour to create. Who will crack under pressure? Who will lose it all in an epic crash? Who will go rogue and design in Play-Doh?
Someone Said
Overheard and out of context. Hang around with us long enough, and you might find something you said posted here, too:
No. They don't have budget for robots.”
Rhinos are a big deal.”
There are no conifer trees in here.”
He's got an eyepatch sorta vibe.”
Is this the collective smell of humanity?”
What about ferrets? Ferrets are weird.”
Make it extra-white. #GGGGGG”
It should be a little Burt Reynolds.”
I’m getting a full-on chest plate tattoo of FORM riding on the back of a magical unicorn to show my appreciation.”
I've been here before - I was looking for a baby!”
There's wine on your motherboard.”
I can get behind an animal with a handlebar mustache.”
That horse looks like Burt Russel Crowe.”
Your hat smells like bologna.”
Did you just raise the roof on jQuery?”
I've looked at that alpaca all day.”
It reminds me of an old calculator.”
I just keep making ears by accident.”
The air doesn't taste like pancakes!”
Those stupid little pickles.”
Steve, let's go somewhere, just you and me.”
Beige is not a color.”
Yeah I'm turtlin'!”
Michael do you want something pumpkin-spiced?”
Is that a convertible hearse?”
Why is there a piece of cheese in my purse?”
Can you bring your horse?”
The cats came with the man.”
I'd try human. (on the topic of cannibalism)”
They'll do anything for a ribbon and a hamburger.”
C'mon. Lemme see your turkey burgers.”
I'm just not used to Kory wearing pants.”
Look at his bag of hot dog boxes on the floor!”
It's like if I had muscles but with quarters.”
PBS is very : colon-y.”
Gettin' mean... in a nice way.”
1-2-3 Cheeseburger Lane!”
I'll die if I smell like a hamster.”
Is that horse wearing shorts?”
A guy named Jerry has 20 watermelons in his truck.”
Location ID = 23 Bread Bowl = False (AKA: The Breadbowl Module is Broken.)”
Pockets full of coffee.”
I'd rather be Garamond than Papyrus.”
I had a pencil sharpener shaped like a boat.”
Come and get it, Sammy Hagar!”
Please pray for Mrs. Haskel's tomatoes.”
I had some chicken wings in my car that I was going to give you. ”
I found Pickle Doritos at a rest stop.”
It's like, the Jedi.”
Stop counting the dents in my can of food.”
Check your email before you put your pants on.”
Can you Swissify it?”
There's a lot of dirt down here.”
It's too Skynrdy.”
Always cut toward your innards.”
Our sponsors are our butter, our members are our bread.”
It smells like the 80s.”
Who is Batman and The Drumstick?”
I just wanna eat this sandwich.”
If it's not moist, I'm not interested in having it thrown on my desk.”
Can I be Josh for Halloween?”
Light the content candle!”
This knob makes me want to get drunk.”
It's like a new Tool album for me.”
There are four purses in my purse.”
Must. Resist. Cacao.”
The football game or the moon landing?”
I've never had much luck with rabbits.”
I think I was bitten by a rattlesnake in a past life.”
You're always picked last and your pasta smells.”
They have that dirty ketchup money.”
'M', as in Machu Picchu.”
You reach into your heart and pull out a potholder.”
The Muppets are my Downton Abbey.”
Activate the chicken!”
I thought I was done with zombies.”
Did you say "jQuery" or "Katie Perry"?”
We're not eating it, we're just looking at it!”
It's what's for dinner.”
That's why I'm walking away while you look at pictures of Rob Van Dam.”
It's like a pair of pants, for your car.”
Batteries? Seriously? What is this, 1985?”
Not wearing black is Emily's pink.”
The conference template fills me with dread.”
I was working, until I got distracted by this Madonna song.”
Also, they have a great toe box.”
I didn't want to spend $40 on a banana costume.”
I hate Internet Explorer.”
I can handle a lot of Jeff Bridges in one movie.”
The meatball machine is broken.”
I don't foresee whales having cell phones.”
I just smelled fries in my head.”
It's like, the future.”
They're switchin' browsers and clearin' cookies!”
Why'd you walk over here like Stone Cold Steve Austin?”
In Belgium, there's a tax for things that are too multitasky.”
They're like the seagulls of birds.”
He's magic. He's practically a leprechaun.”
Murderer at nine o'clock!”
I wanna smell how cold it is.”
There is no light, only Dark Mode.”
Remember when you threw décor at me?”
I can’t type expletives without the expletives. ”
A pickle chip got caught in the wheels of my chair.”
If you had a hot dog roller and went shopping for sausages, things might change.”
Cat-flavored ice cream?”
I don't think real cowboys do this much ironing.”
I'm gonna make websites out of wood.”
But, Saul Bass already used all the good shapes.”
I'm dealing with some very important kangaroo things right now.”
I can't solve a three-year-old's bee jokes.”
I'm sorry I'm not a sock connoisseur.”
The 80's called and they want their wine back.”
You should watch Labyrinth if you're into Muppets.”
No amount of money is worth your husband having a mustache.”
Emotionally, my hands are in my pockets.”
There's a lot of outer space.”
I once smuggled a Subway footlong in my sweatshirt pocket. ”
Wait 'til I get this gas station food, then order in.”
You look at your astronaut food. I'm gonna work.”
Steve's probably listening to Fiona Apple.”
I'm going to look up thesaurus in the dictionary.”
Dark Mode is ruining my life.”
Her abs look like a turtle shell.”
I'm out here changing the Internet.”
I know how I like my files: Large.”
I think what we should plan to do, is nothing.”
IE is the DMV of the Internet.”
It wasn't like that a minute ago.”
Oh I'm smart! I'm artificial!”
Mister-I'm-Never-Wrong!”
I can't juggle a fish, that's for sure.”
I'm bringing iFrames back.”
I can't wait to put that on a T-shirt.”
You see that giant hot dog?”
I've never seen the 80s.”
I try not to have too many hobbies.”
I feel like I just try too much sometimes.”
Why is the llama-cam shaking?”
I have a weird cheese story for you.”
My whole life is a circular formula.”
You wanna do hot dogs Friday?”
I can tell by the look on your face that you're not going to be of any help.”
That's great, now there's bacon bits in my keyboard.”
I am the ghost of Tractor Supply Company.”
How am I supposed to get through my workday when I have to take care of all these tiny people in my phone?”
Well. I guess we're having stock photos for lunch.”
I've been thinking about that wolf tie.”
Oooh, it's propagating!”
Well, we have mustaches upstairs.”
I don't recall there being an h in leprechaun.”
I'm sitting down here with Hot Popcorn Hands.”
I got this whole thing of Silly Putty stuck on my sleeve.”
It's been two days since Monday.”
No, *YOU* need megadoses of vitamin D.”
Where we're going, we don't need rollovers!”
Squirrels don't have pants.”
Settle down, Mailchimp.”
Those weren't professional quality mustaches.”
I'm thinking like four, maybe five steps ahead of you.”
I want a corn dog scented candle.”
Gonna write up the changes on a stone tablet like it's the Jurassic era.”
They should do Animal Crossing on the moon.”
My goal is to live until 2085.”
It's like a statue of my dog with a mustache on it.”
...And that is why you don't wear sandals to Blossom.”
It's broken.”
I'm trying to figure out what kind of harvester to use for canola.”
I'm no stranger to a rotten banana.”
I only got to Utah before I quit.”
Lower case "m" is the best letter.”
Why'd you put me out like that about the Lion King?”
The wild cheeses grow aplenty here.”
It doesn't work in IE.”
Beige is not an image.”
I mean, how much Jeff Bridges can you have in one movie?”
It's too Skittly.”
No one is as f*#¥%#! good as Katelyn. She’s got two degrees.”
Stay in your happy little design world.”
It looks, feels, and smells great!”
I don't know who you think you are, coming up in here with a taco.”
I think I'm gonna have to set something on fire.”
I'm sorry about the div.”
Teresa, you haven't given me an answer, you've only given me s*!%.”
(on St. Patrick's Day) Happy Thanksgiving!”
Acknowledge my math!”
Don't come at me with your popcorn problems.”
I'm not trying to make my turnips rot you guys.”
You can't out-do the fish with sneakers.”
If this were a book, I would totally read it.”
What can I say? I have uncontrollable eyebrows.”
More bugs than expected. 4 stars. ”
I'm not at a place in my heart where I can eat a bear.”
I need a more magical word for "practical."”
Bring it all to the corn dog party!”
Was that Rod Stewart?”
Babies aren't supposed to look like Woody Harrelson. ”
This tastes like Steve's car.”
These people drive like animals.”
What don't you think should be converted into a fish tank?”
If the Long Island Medium were here, she'd freak out.”
That's why I don't eat it out of a can; I eat it out of a bag.”
It's dark and gloomy with zombies, but I think I'll keep my sunglasses on.”
A person can be positive, AND also inappropriate.”
It's a pickle wearing a cape; I think it's self-explanatory.”
You're eating the chicken crust.”
Fancy code is the only kind I write.”
Instructions unclear, I have peanut butter on my hands.”
Let's talk about donuts. ”
I tried the peanut butter trick with Jelly before.”
What is life if not just a series of great chairs?”
Whoa! That's the monkey!”
I said something about sausage, but I don't remember what it was.”
It's the web equivalent of a junk drawer.”
I'm trying to use your design elements but I'm not sure I like them.”
I want the whole tomato.”
It works!”
I don't want to chase the red sweater. I just want to buy the red sweater.”
That's a good lookin monkey.”
Your sweat smells like Dolce & Gabbana.”
One time I set myself on fire.”
I don't want this bacon on here any more.”
Eating peaches with a spoon stinks.”
Have you heard about the whaler-pirate guy?”
Thankfully, Mercury in retrograde ends today.”
All caps, all the time.”
It looks like a big dinosaur protecting a translucent bag of smaller dinosaurs”
How much bread would it take to feed a scorpion for a week?”
I just had an Emeril moment.”
Is hot dog one word or two?”
It's like a clown car of drawers.”
I can't wait to dance on the grave of that site.”
It'll be in the Someone Said that's in your heart.”
Internet Explorer is ruining this.”
Did I do that during the pandemic?”
It's like Top Chef, but with vodka.”
You forgot the witch supplies!”
The donut button isn't working.”
It was like B-side Tony the Tiger.”
No cults or dying, please. It's Friday.”
What kind of single-finger crimes can you commit?”
I can still smell Steve.”
The hands are the face of the arm.”
Every time she raises her hand an egg dies.”
Sassy Cap'n McBeef O'Brady”
I've been to New Jersey?”
This is too helpful.”
There is no reason for Bob Evans.”
Oh, sorry! I'll just rewrite the Web.”
I'm trying to think of a more magical word for practical.”
He sucked at watching TV.”
It's like, I read books, but I also party.”
It's like The Sixth Sense, but with tacos.”
Long story short... I'm a genius, and we don't need a new Roomba.”
What's that band? 100 Haircuts?”
These zombies look like cauliflower.”
It doesn't work in Safari.”
It's like an easy bake oven for adults who like chicken.”
Look at the eyes on that Red-Legged Honeycreeper!”
Let's see, so the chicken goes in the middle...”
How would you get DNA from Elvis?”
She’s like the Taylor Swift of silversmithing. ”
It’s just weird that this is like a “walkin’-around” place. ”
We have flippage!”
I'm going to pull out the Real Joe Pesci Hat.”
I don't like wearing pants.”
You do seem like the type of guy who'd drink pickle juice.”
Like, the food kind, or the magical kind?”
You just have to hope for the best until it doesn't happen.”
I'd go to a goat rodeo.”
It's a torsional thing.”
I'm gonna rock that perm!”
I would put that in Someone Said if it wasn't so disgusting.”
This is not your grandmother's website!”
You're the Sherlock Holmes of the digital age.”
I just blew my nose in my notes.”
Something is wrong with the server.”
Math is black.”
I'm wing-dingin' it.”
I switched to the California Raisins pillowcase last night.”
That's just how I like my mugs: Cheap and Swiss.”
My version of a beard is a hat.”
Is toe box one word or two?”
I have an item of boot business to discuss.”
Steve, you should come look at these sandwich pictures.”
I keep thinking about that wolf tie.”
Try not to make it too caskety.”
Salad's nasty.”
Move. You're where my Diet Coke goes.”
What are these ribbons your horse keeps winning?”
Are we going to a place I can wear slippers?”
Please ignore me collating behind you.”
Entertainment Tonight is where dreams go to die.”
Never get into a fistfight with a puppeteer.”
Are pigs becoming extinct?”
This sushi is quite delicious. If you like the taste of death.”
I don't like the weather tellin' me what to do.”
This phone call is messing up my hair.”
I'm programming in my head.”
I think what we should probably do, is nothing.”
I wish I could draw RoboCop.”
My middle toe went numb and I thought I had something in my shoe.”
400 pounds plus adrenaline, and I could flip a car, easy.”
It's not urgent, aside from the building being on fire.”
It was working a minute ago.”
You can't ship pickles.”
An ice cream truck drove through this design.”
Adam Driver is the Sarah Jessica Parker of men.”
You have some mustard on your forehead. ”
It's too sausagy.”
Helvetica Light makes me think you're lying.”
The dog arrived before the paintings.”
Then I thought, why not just make it Helvetica?”
I love mint-forward. ”
Facebook's telling me I'm fat.”
I'm not giving my money to YouTube. YouTube is all horsey and gross.”
I bought a Chewbacca shirt but I keep forgetting to wear it.”
I can turn my funks off.”
Maybe it’s coincidence, maybe it‘s Oppenheimer. ”
